Interactive Insights Group

Any Kindle users out there?

I’m waiting for my new Kindle DX to arrive.  It’s on backorder and I’m expecting it in a couple of weeks.

In the meantime, I’ve been researching & keeping a list of books I want to download once it arrives.  While doing my research, I’ve discovered there are many good social media books available in Kindle format.  I’ve pulled together a list of social media books I’ve found so far in the Kindle store.  If you have a Kindle- you may want to check them out.

One of the really neat features of the Kindle DX is the built in PDF reader.  So in addition to being able to download Kindle format books, I’ll be able to use my new Kindle for PDF files.  This is a feature I’m really excited to use!  In addition to Kindle books available for purchase, I’ve also included a section at the end that provides some compiled lists of free eBooks on Social Media topics, many of which are in PDF format. While there is some duplication between lists, I thought each list useful enough to post separately.

Unfortunately, there’s one social media book I’d like to read available for pre-order but not yet available in eBook format for the Kindle  — though the book’s author would like it to be.  As Chris Brogan tweeted recently, help him get his book Trust Agents available in Kindle format by clicking on the link below the book cover to tell the publisher you want this book on Kindle.

Let me know in the comments section if you know of or find any other good PDFs or Kindle books that I’ve missed on the topic of social media!

Social Media Basics

Common Craft E-Books on Social Media: From Lee and Sachi LeFever of Common Craft: Makers of the fabulous Plain English videos present series of ebooks about Social Media:

• Social Media in Plain English
• Blogs in Plain English
• Podcasting in Plain English
• Twitter in Plain English
• Social Networking in Plain English

Social Media Marketing Strategies

• Marketing to the Social Web: How Digital Customer Communities Build Your Business
  By Larry Weber: An updated and expanded Second Edition of the popular guide to social media for the business community. Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twittering, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
• Word of Mouth Marketing, Revised Edition
  By Andy Sernovitz: Who Is Talking About You?Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world-s most respected and profitable companies get their best customers for free through the power of word of mouth.
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  By David Meerman Scott: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
• Social Media Marketing: An Hour a Day
  By Dave Evans and Susan Bratton: If the idea of starting a social media marketing campaign overwhelms you, Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
• Groundswell: Winning in a World Transformed by Social Technologies
  By Charlene Li & Josh Bernoff: When consumers you’ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
• Advertising 2.0: Social Media Marketing in a Web 2.0 World
  By Tracy L. Tuten: Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
• Social Media is a Cocktail Party by Jim Tobin, Lisa Braziel (Book) in Business & Economics
  By Jim Tobin and Lisa Braziel: An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
• SocialCorp: social Media Goes Corporate
  By Joel Postman: This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company’s primary obligations as a corporation. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
• Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
  By Deirdre Breakenridge and Brian Solis: Drawing on their unparalleled experience making Social Media work for business, the authors show you how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.
• Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future
  By John Blossom: Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content. You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.
• Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
  By Larry Bailin: Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers.
• Social Marketing Success in Under 30 Minutes a Day
  By Andrea Kalli: This E-Book will tell you what you need to set up, plus tips to help you get the most out of the various social media sites and services, free tools to make your life easier, things you need to watch out for, plus the reasons why you’re doing this, links to additional resources, tools to help speed up the process, social marketing news, and more.
• Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
  By John C. Havens & Shel Holtz: While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century.
• Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology
  By Maria T. Bailey: Meet Mom 3.0. She is a powerful consumer who not only purchases products, but influences the decision making process of her peers through the use of new media, technology and content that is relevant, intuitive and delivers her and her peers ecosystems of solutions. Marketers must market with today’s $2.1 trillion Mom Market to capture her spending. Learn how to engage Mom Influencers using blogs, vlogs, podcasts, mobile devices and more to grow sales, build brand loyalty and generate buzz.
• Free
  By Chris Anderson: The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them.
• The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
  By Denise Shiffman: Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how to succeed in this new era.
• New Language of Marketing 2.0, The
  By Sandy Carter: Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.
• Here Comes Everybody
  From Clay Shirky: One of the culture’s wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky of NYU’s Interactive Telcommunications Program and Here Comes Everybody is his marvelous reckoning with the ramifications of all this on what we do and who we are.
• Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
  by Joseph Jaffe: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
• Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
  By Steve Weber: No matter what kind of business you have, its success depends on two things: It must serve a need, and you must find customers. Most new businesses fail simply because the right people never heard about them. And this is the paradox for entrepreneurs: People aren’t paying attention to traditional marketing and advertising anymore. But free advertising is alive and well. Whatever you want to call it — buzz, word of mouth, peer-to-peer or viral marketing — you can’t just manufacture it. You must earn it — by engaging your target market.
• Companies and Communities: Participating without being sleazy
  By Dawn M. Foster: Companies and Communities is focused on helping your company get real business value out of participating in online communities and social media. This 80 page eBook contains practical advice and suggestions for how companies can engage with online communities and social media sites.
• Unleashing Web 2.0: From Concepts to Creativity
  by Gottfried Vossen & Stephan Hagemann: The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them? If you need answers to these and related questions, you need this book-a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.
• Web 2.0: A Strategy Guide
  From Amy Shuen: Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve the bottom line. Whether you’re an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today’s Web. This book is about strategy rather than the technology itself.

Blogging

• Publish and Prosper: Blogging for Your Business
  By Steve Broback: Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
• Blogging Heroes: Interviews with 30 of the World’s Top Bloggers
  By Michael A. Banks: Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.
• WordPress For Dummies
  By Lisa Sabin-Wilson: Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog.
• ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
  By Darren Rowse: Rowse’s blog Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog’s presence. Whether you’re just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog?s success so that you can use your blog to generate income indirectly.
• Building a WordPress Blog People Want to Read
  By Scott McNulty: From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to do all of this and more.

Podcasting and Video/YouTube

• Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
  By Michael Geoghegan: Exclusive Podcast Academy training now available in a book!Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more.
• How to Do Everything with Podcasting
  By Shel Holtz & Neville Hobson: Reach a targeted and influential audience using the medium that’s gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You’ll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast.
• YouTube for Business
  From Michael Miller: To any businessperson or marketing professional, YouTube’s 20 million+ viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? In this book you’ll learn how to. The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website.

Social Networks, Community and Wikis

• Facebook Marketing
  By Steve Holzner: With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
• Facebook Era, The: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
  By Clara Shih: Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
• Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards
  By Patrick O’Keefe: Every day, millions of users log on to their favorite online forums and inter­act with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums
• 18 Rules of Community Engagement : A Guide for Building Relationships and Connecting With Customers Online
  By Angela Connor: This book empowers community managers and encourages corporate leaders looking to build social media strategies to get involved in the online conversation. It is a playbook for those interested in creating online communities on exactly what it takes to be successful. After reading this book, you will learn how to start discussions and bring people together online through various tactics on multiple platforms. You will also have practical tips that can be implemented immediately, regardless of their age of your community or stage of its development.
• The Truth About Profiting from Social Networking
  by Patrice-Anne Rutledge: Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step! This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work.
• I’m on LinkedIn–Now What??? (Second Edition): A Guide to Getting the Most Out of LinkedIn
  By Jason Alba: Designed to help you get the most out this popular business networking site. This new edition follows the best-selling first edition and includes the latest and great approaches for using LinkedIn. With over 32 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. This book explains the different benefits of the system and recommends best practices (including LinkedIn Groups) so that you can get the most out of LinkedIn.
• I’m on Facebook–Now What???: How to Get Personal, Business, and Professional Value from Facebook
  By Jason Alba and Jesse Stay: Facebook is one of the hottest websites in today’s world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
• Wikinomics
  By Dan Tapscott: Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles.
• The Social Network Business Plan: 18 Strategies That Will Create Great Wealth
  By David Silver: In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites–none of which are advertising.

Twitter

• 99 Ways To Make Money Using Twitter
  By The Editors Of Geekpreneur: Produced by entrepreneurial blog Geekpreneur (www.geekpreneur.com), creators of the popular Geek’s Guide to Twitter, the book covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone.
• The Twitter Book
  By Tim O’Reilly and Sarah Milstein: This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations.
• Twitter Power: How to Dominate Your Market One Tweet at a Time
  By Joel Comm: In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies.
• Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
  By Deborah Micek: This book is designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

Social Media in the Organization

• Social Media at Work: How Networking Tools Propel Organizational Performance
  
  by Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis: Today’s networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Lists of Free E-Books

• 15 Free Social Media White Papers and Ebooks from Mashable (Cameron Chapman)
• 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads from SEOptimise (Tad Chef)
• Top 25 Free eBooks on Social Media from Social Media Core
• 20 Free eBooks About Social Media from Chris Brogan

Image Source: Richard Masoner

July 27th, 2009

Tags:   E-book · socialMedia5 Comments