Interactive Insights Group

There are a wide range of social media tools businesses can use to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals.

In this multipart article, I’ll present links to basic information explaining these tools. In later articles, I’ll provide advice and resources to help businesses get started in using these tools effectively.

Today I begin with the tool that is by far the most well-known of all social media vehicles- Blogs.  By now, most people have heard of blogs and many businesses have their own blogs.   Here are the basics about blogs every business person must know.

Blogs 101 :: Simple Definition

A blog is a website where entries or posts are listed in chronological order. Blogs commonly allow for readers to provide comments which are posted along with the original entry.

Blogs 101 :: Learn the Basics

For a further basic understanding of blogs, here are some resources:

• Read these articles:
  • Wikipedia’s entry on Blogs
  • About.com’s article “Anatomy of a Blog“
  • About.com’s article: “Frequently Asked Questions About Blogs“
  • Technorati’s article “Blogging Basics“

• Find and explore some blogs with these Directories and Blog Search Tools:
  • Technorati’s Blog Directory
  • Google’s Blog Search
  • Blogpulse
  • Blogarama

• Visit some of these Blogging platforms for creating blogs:
  • Blogger.com
  • Wordpress.com
  • Typepad.com

• Watch this video “Blogs in Plain English” from Common Craft:

In my next post in this series  “Essential Social Media Tools – What You Need to Know”, I’ll provide an overview of Microblogging.

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Tags:   blogger · Blogging · blogpulse · GoogleReader · socialMedia · Technorati · Tools · typepad · wordpressNo Comments