Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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Help for the Social Media Wallflower

by Robin Broitman

Feeling Like a Social Media Wallflower?

You’re not alone. You may have heard all the buzzwords – Facebook, Twitter, Delicious, etc. – and lots of your friends have blogs. But truly understanding the range of social media and how you can use these tools to help your company achieve its goals is another story entirely.  I’ve noticed that there’s an awful lot of confusion and lots of questions:

Where do I start?
What social media tools work and which ones are a waste of time?
How do I build a blog?
What should I put on my blog? (I have that question too!)
Is Twitter really a business tool?
What is Twitter anyway?
What are other companies doing?
Isn’t Facebook just for kids?
How do we integrate a blog into our website?

And on and on.

Many of my posts over the next couple of weeks will focus on providing quality links to basic information and advice about social media in all it’s forms.  Over the past few years, I’ve gathered a gargantuan number of bookmarks on this topic.  I’ll do my best to select and organize the most useful resources and provide them here.  I’ll also add information from these posts to various sections of our Resources section (see the right hand sidebar at the top of this page):

And yes, they’ll be more comics too (Courtesy of Bitstrips.com – a fun social media website).

October 13th, 2008

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