Interesting set of resources. Social media will become more viable as a patient-interaction tool for healthcare (beyond marketing, PR and customer service) when health insurance reimburses a physicians activities. We all remember the discussion (and the companies created to “cash in” on the physician/patient e-communication “gold rush”) in the late 90′s about physicians interacting with patients via email. All good ideas, but it took health insurance companies paying physicians to interact that e-tool into their practice for most physicians to embrace email as a regular part of their practice. We’ll have to wait to see what happens as new social media tools comes crashing through the development gates and how quickly the health insurance companies start to embrace them. I happen to be a huge fan of Twitter – use it daily – and i can see many advantages to healthcare with many of the new and new-ish social media tools on the market today.