Trying to figure out the best way to brand yourself or establish your company’s brand identity on social media sites?
Deciding whether to set up separate Twitter accounts – a personal account and a company account?
Looking for tools to manage multiple social media profiles and identities more effectively?
There are a host of important considerations, challenges and opportunities in building either your own or your company’s online presence and brand identity via social media. In this post we’ve gathered wide range of resources, advice and tools to help you build and manage your social media brand identity more effectively.
Have any more tips? Leave them in the comments section below.
Building Your Social Brand
- How to Start (or Start-over) Building Your Personal Brand
From Skelliewag: This post shows you how to go about building a personal brand and discusses the value of your personal brand and why you might want to create one in the first place.
- Building a Popular Social Media Profile: Seven Essential Characteristics
From Dosh Dosh: Examines some of the qualities which contribute to the growth and eventual popularity of a social media profile – for your brand or for you as a end user.
- Branding Strategies for Your Social Media Profiles on the Web
From SEOmoz: The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you’re perceived and how you’re remembered across the web. Some advice on doing these things in the most effective manner with a focus on how this effects search optimization.
- How To Create Compelling Social Media Profiles
From Search Engine Land: How to create compelling social media profiles online and help build your brand and business.
- 3 Powerful Strategies to Make your Social Media Profile Dynamic and Uncluttered
From Catch The Posts: Helpful strategies to make your social media profile clean and dynamic.
- Claim Your Brand Name on Social Networks or Suffer
From Personal Branding Blog: Personal branding expert Dan Schawbel provides advice on how to protect and secure your name on social media sites so it is not used by someone else.
- Personal Branding 101: How to Discover and Create Your Brand
From Mashable: Personal branding expert Dan Schawbel shares his personal branding process to help you think through what face you want to show to the world and how you want to position yourself for success.
- Develop a Strong Personal Brand Online- Part 1
From Chris Brogan: In this post, Chris reviews some branding basics. In Part 2, Chris reviews the technology of building a personal brand. Also see Elements of a Personal Brand – an excellent article where Chris lays out elements of a personal branding from “being yourself” (something Chris is a master at) to “being responsible” to “joining the conversation…from the heart.” Chris also has a long list of 100 Personal Branding Tactics.
- Social Media for Business: The Dos & Don’ts of Sharing
From Mashable: It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share? It’s a very important decision in and of itself. Just as you create branding guidelines and key messaging guides, so too should you dedicate time to creating your social media personality.
- Advertising Yourself: Building a Personal Brand through Social Networks
From Knowledge@Wharton: Discussion of how social networks can be used to reshape your career by building a personal brand.
- 10 Reasons To Use Your Real Name As Your Twitter @Name
From TwiTip: Scott Williams provides a solid rationale for using your real name no matter whether your Twitter account is a business account, personal account or brand account.
- Personal Brand – How to Build Yours In Twitter
From Twitip: Helpful tips for getting your message noticed and building your name on Twitter.
- 6 Reasons To Get Rid Of That Generic Twitter Background Once and for All
From Twitip: Nice post from Fredrickus Williford with the rationale for replacing your generic Twitter background with a custom background. For more on creating a custom Twitter Background – see our post: How to Create a Unique Twitter Background.
- 5 Ways to Take Control of Your Personal Brand Today
From Mashable: Personal branding expert Dan Schawbel provides 5 ways you can control your online identity, protect your future, centralize your digital assets, and safeguard your brand from threats. From “claiming your Google profile” to “reserving your name on social networks” to “establishing a personal hub” to “having a reputation management strategy” to “promoting your expertise.”
- Here’s some more fundamental advice from Personal Branding expert Dan Schawbel on how to build your personal brand with specific social media tools- blogs, Facebook and Twitter:
- 10 Step Beginners’ Guide to Blogging Your Personal Brand
- HOW TO: Build Your Personal Brand on Facebook
From Mashable: In this post, Personal branding expert Dan Schawabel focuses on how to build your personal brand on Facebook.
- 30-Minute Brand Building for Twitter | Personal Branding Blog – Dan Schawbel
From Personal Branding Blog: Here’s a 5-step guide from personal branding expert Dan Schawbel that walks you through exactly what you need to do – spending 30 minutes or less per day branding yourself on Twitter.
Managing Social Identity and Reputation
- Managing Your Reputation Online
From CIO.com: The results that appear when recruiters and hiring managers search for your name online may determine whether or not you get called in for an interview. To improve your profile online and increase your career opportunities, take advantage of blogs and social networking tools
- Manage your Online Identity
From ClaimID: Best practices for managing your online identity using a multi-faceted approach - finding yourself online and automatically tracking your identity.
- Manage Your Online Reputation
From Lifehacker: How to leverage social media profiles to influence the results people get when they search for your name online.
- How To Manage Your Online Reputation
From ReadWriteWeb: Review of ways you can use the web and various applications to stay on top of your online reputation or track any keyword of your choosing without having to shell out a large, monthly fee.
- HOW TO: Manage Multiple Social Media Profiles
From Mashable: Ben Parr offers up 5 steps that make the task of maintaining multiple profiles less tedious, freeing up time to better connect with other people.
- How to Remove False Libelous Info About Yourself Online
From MakeUseOf.com: What you can do when someone writes something libelous about you online.
- HOW TO: Take Control of Your Google Search Results
From Mashable: Personal branding expert Dan Schawbel provides terrific strategies for controlling your personal Google search results to ensure a more favorable impression of your personal brand.
- A Guide to Protecting Your Online Identity
From Mashable: Advice, tools and tips for managing and protecting your online brand identity.
Corporate Social Identities/Brands
- Why should brands own their social media profiles?
From Econsultancy: Explores reasons why brands need to take ownership of their social media profiles.
- Establishing Corporate Identity in Social Media
From Peachpit: Joel Postman discusses social media implications to the corporate brand, including the definition of brand, and whether a company can control its brand, manage it, share it, or must give it over to the whims of consumers.
- Finding the Right “Brand Voice” on Twitter
From Mashable: When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach. This is a different sort of voice than the one companies have been familiar with in their traditional print and broadcast media channels, as it’s a more open and authentic form of communication. While there is no established roadmap for launching a brand on Twitter, here are some observations about some approaches to follow and pitfalls to avoid.
- Using Twitter for Brands or Corporate Identities
From Fast Wonder Blog: Best practices for using a corporate Twitter account effectively without being spammy.
- 10 Steps For Mastering Your Social Domain
From Media Post: David Berkowitz provides useful recommendation of steps brands should take to take charge of their social identities online.
- Your Brand’s Checklist for Twitter
From A New Marketing: A few things that every brand can do to enhance their Twitter account and make sure that they reach their goals with the program.
- How to Create the Right Avatar for You and Your Brand
From Sitepoint: Advice on the ideal way to present yourself in a corporate branded avatar.
Business vs Personal Branding
- The Blending of Corporate and Personal Branding on Twitter
From Personal Branding Blog: Dan Schawbel analyzes how companies are using Twitter and explores out how personal and corporate brands can function together on the service.
- Blurring Personal and Professional Lives on Social Media
From Clickz: Aaron Kahlow evaluates the blurring of personal and professional worlds in social media and the potential benefits of such blurring in three venues- Blogs, Facebook and Twitter.
- Using Twitter for Personal and Business Branding
From Personal Branding Blog – Should you brand yourself or your business on Twitter?
- How To Cleanly Separate Personal and Work Social Media Personalities
From Louis Gray: Strategies for maintaining your social media presence for your company separately from your own personal social media presence.
- Should You Have One Social Media Identity, or Two? » Media Emerging
From Media Emerging: This article explores considerations in deciding whether to have two separate social media accounts: one for personal life and one for work life.
- Line Between Business and Personal in Social Networking
From Kelby Carr: Checklist of five key points to be sure you have made your peace with those business and personal worlds colliding.
- Who Owns Your Twitter or Facebook Connections?
From Harte Marketing and Communications: Beth Harte reflects on the question of who owns your social media connections if the company you work for is paying you to connect with people on their behalf.
- Personal Branding is Not Business Building
From Duct Tape Marketing: Discussion of why you shouldn’t confuse personal branding with building a business.
- How to Friend Mom, Dad, and the Boss on Facebook…Safely
From Read Write Web: Oh no! Your mom just joined Facebook and what’s even worse, she wants to be your friend. More and more people are finding themselves in this situation today and unsure of what to do. Friending mom and dad, the boss, or other work colleagues opens up the details of your private life for the whole world to see – and you might not be entirely comfortable with that. What’s to be done?
- How to “Friend” Someone On Facebook Without Showing Your Status Updates | MakeUseOf.com
I’m sure that this has happened to you before. Someone you have ties to, whether it’s a co-worker, your boss, or even worse, a parent, has finally discovered social networking and wants to be your newest Facebook friend. Imagine for a moment that I worked at Domino’s Pizza and that I don’t want my boss to know that I just became a fan of Papa John’s (writing this one’s gonna make me hungry). Here’s what I would do to keep that fact confined to my closer friends.
- When One Twitter Account Is Not Enough
From Twitip: Rundown from Michelle Rafter of possible reasons for maintaining multiple Twitter identities from “keeping different areas of interest separated” to “keeping personal life separate from business life” to “keeping a corporate account separate from a personal account”.
- The 7 Ways to Approach Twitter
From Mashable: Interesting post from Lon Cohen who talks about the various ways you can brand yourself on Twitter- from “twittering on behalf of yourself” to “twittering for a company” to “playing the part of a classic character” to”blending your approach.”
- How To Selectively Integrate Your Personal And Corporate Twitter Accounts Using RSS And A Hashtag
From Corporate Dollar: How To instructions for a nifty technique that allows an organization to copy selective tweets from many personal Twitter accounts to a single corporate Twitter account.
- Identity Management For IBMers On Facebook
From Joshua Scribner: Presentation initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using Facebook’s privacy setting.
Tools To Manage Social Media Profiles and Identity
- 4 Technologies for Portability in Social Networks: A Primer – ReadWriteWeb
From Read Write Web: Discussion of 4 technologies that help make identity and data more portable across social networks: hCard; XFN and FOAF; OpenID; and OAuth.
- 25+ Ways to Manage Your Online Identity
From Mashable: There is nothing more important online than your identity, and nothing more annoying than when someone finds a way to steal it. This list comprises 25+ tools to manage your reputation, officially sign documents, aggregate your social network IDs and more.
- 5 Ways to Share Your Social Media Identity
From Mashable: Josh Catone reviews five sites that offer social media badges you can share and embed.
- 20 Ways To Aggregate Your Social Networking Profiles
From Mashable: Review of 20 applications that let you consolidate all your various social networking profiles into one.
- 67 Social Media/web/reputation management tools and sites
From Social Media Today: Marc Meyers offers a very long list of sites, tools and companies that do some kind of listening, monitoring or reputation management for you. Some are free, some are not. For more information related to reputation monitoring/management see our posts: How-To Search the Social Web and Social Media Metrics Superlist.
- Check Username Availability at Multiple Social Networking Sites
Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites. Find the best username with namechk.
- How to manage your online identity with Google Alerts | ResumeBear Blog
From ResumeBear Blog: Simple step-by-step instructions to set up Google Alerts to manage your online identity.
FindMeOn is an online profile management service that connects your identities across social networks, blogs & more! Instead of collapsing all of your network identities onto one site, FindMeOn helps you manage your circles of friends, family, colleagues and others… respecting the divisions of your real life online.
- claimID.com – Manage your online identity
ClaimID is a free and easy way to manage your online identity with OpenID. OpenID is a free and easy way to use a single digital identity across the Internet. With one OpenID you can login to all your favorite websites and forget about online paperwork!
- UnHub: Aggregate Your Social Network Profiles On One Page
UnHub is an online service that lets you aggregate all your social network identities on one page and then easily share that page with others. This page shows persistent iframe bar with tabs for each of your online profiles (e.g. Facebook, Twitter, LinkedIn , Flickr… etc.).
- Cliqset Wants to Unify Your Social Identities
From Mashable: Similar in purpose to the private beta site Chi.mp, Cliqset’s ultimate goal is to help users connect their online identities in one place so they can then safely share that online social identity with Cliqset-aware applications. Cliqset even claims to be the last social identity you will ever need.
- chi.mp: Own Your Online Identity and Social Network Contacts
From Mashable: Chi.mp offers a new solution to the online identity conundrum that is one part social identity unifier (like Cliqset) and one part domain registrar and host for your multiple Web personas.
- How to Manage Your Social Profiles and Create Virtual Business Cards
From Mashable: Review of tools that you can use to manage and share your profiles online more effectively.
- ProfileFly – Share Your Profiles + Contacts + Bookmarks
Tie all your Profile, Contact, and Bookmark links together in one place, then share them. SIGN UP quickly to create your new URL, so you can promote and share your entire Online Identity
- 5 Ways To Create Your Business Card 2.0 | MakeUseOf.com
Thankfully, there are a growing number of ways to use the internet to create, share and use your business card. Using these services, you can send your card to others, get contact information in your email (where all your contacts are anyway), and have the business card work with your existing address books, which are increasingly online.
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