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How-To: Build & Manage Your Brand Identity with Social Media

by Robin Broitman

How-To: Build & Manage Your Brand Identity with Social Media

Trying to figure out the best way to brand yourself or establish your company’s brand identity on social media sites?

Deciding whether to set up separate Twitter accounts – a personal account and a company account?

Looking for tools to manage multiple social media profiles and identities more effectively?

There are a host of important considerations, challenges and opportunities in building either your own or your company’s online presence and brand identity via social media.  In this post we’ve gathered wide range of resources, advice and tools to help you build and manage your social media brand identity more effectively.

Have any more tips?  Leave them in the comments section below.

Building Your Social Brand

Managing Social Identity and Reputation

Corporate Social Identities/Brands

  • Why should brands own their social media profiles?
    From Econsultancy: Explores reasons why brands need to take ownership of their social media profiles.
  • Establishing Corporate Identity in Social Media
    From Peachpit: Joel Postman discusses social media implications to the corporate brand, including the definition of brand, and whether a company can control its brand, manage it, share it, or must give it over to the whims of consumers.
  • Finding the Right “Brand Voice” on Twitter
    From Mashable: When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach. This is a different sort of voice than the one companies have been familiar with in their traditional print and broadcast media channels, as it’s a more open and authentic form of communication. While there is no established roadmap for launching a brand on Twitter, here are some observations about some approaches to follow and pitfalls to avoid.
  • Using Twitter for Brands or Corporate Identities
    From Fast Wonder Blog: Best practices for using a corporate Twitter account effectively without being spammy.
  • 10 Steps For Mastering Your Social Domain
    From Media Post: David Berkowitz provides useful recommendation of steps brands should take to take charge of their social identities online.
  • Your Brand’s Checklist for Twitter
    From A New Marketing: A few things that every brand can do to enhance their Twitter account and make sure that they reach their goals with the program.
  • How to Create the Right Avatar for You and Your Brand
    From Sitepoint: Advice on the ideal way to present yourself in a corporate branded avatar.

Business vs Personal Branding

Tools To Manage Social Media Profiles and Identity

Branding and Digital Branding Books You May Like

April 21st, 2009

Tags:   · · · 18 Comments

18 responses so far ↓

  • 1 Scott Hepburn Apr 21, 2009 at 8:21 am

    Great list, Robin…thanks for including the “One Facebook Profile or Two?” post.

    This is a HUGE resource collection!

  • 2 Jennifer Fong Apr 21, 2009 at 10:13 am

    This is a tremendous list! Thank you so much for providing links to all these outstanding resources.

    Jennifer Fong

  • 3 Posts about Mashable as of April 21, 2009 » The Daily Parr Apr 21, 2009 at 10:34 am

    [...] . If you want to find images of say Paris Hilton and only search for “Paris”, Google How-To: Build & Manage Your Brand Identity with Social Media – interactiveinsightsgroup.com 04/21/2009 Trying to figure out the best way to brand yourself or [...]

  • 4 Managing Your Brand with Social Media | Workplace Learning Today Apr 23, 2009 at 9:02 am

    [...] can also be met using this new way of interacting. Robin Broitman has done us the great service of enumerating all the ways you can manage your brand identity using social media, with links to dozens of resources. The categories that Robin covers [...]

  • 5 Judy Baker Apr 27, 2009 at 12:03 am

    I am just getting started with social networking on-line. I appreciate the depth of information in this article. I plan to share this with my associates and I boost my on-line branding expertise. Perfect addition to my toolkit.

  • 6 LinkedIn SuperGuide -Tutorials, Tips and Tools May 12, 2009 at 10:06 am

    [...] covered LinkedIn a bit in some of my recent posts – “How-To: Build & Manage Your Brand Identity with Social Media” and “Ultimate How-To: Grow Your Social Media Network.”  Here I provide a [...]

  • 7 Creating Your Personal Online Brand « Strategic Social Media May 14, 2009 at 1:19 pm

    [...] http://www.interactiveinsightsgroup.com/blog1/how-to-build-and-manage-your-social-media-brand-identi… [...]

  • 8 Michael McDermott May 14, 2009 at 2:57 pm

    Robin,
    Would you mind coming over to my office and thoughtfully organize my bookmarked URL’s?
    Your next project, if you accept it is to list and organize each SM “rock star” by their particular skill/niche. :-)
    Nice work.

  • 9 Doug Kennedy Jun 3, 2009 at 10:05 am

    Thanks for the great info. Not being a geek, I need this info to get myself going. Will sign up today!

    Do you think this is a good route for someone looking for a middle management position?

  • 10 Robin Broitman Jun 3, 2009 at 11:22 am

    Hi Doug. Yes, I think establishing expertise in your niche online can be a good way to stand out from other candidates – even if you’re looking for a middle management role. Also check out our LinkedIn SuperGuide: http://www.interactiveinsightsgroup.com/blog1/linkedin-superguidetutorials-tips-and-tool/

  • 11 10 things to learn on June 5th Jun 4, 2009 at 11:07 pm

    [...] How-To: Build & Manage Your Brand Identity with Social Media Trying to figure out the best way to brand yourself or establish your company’s brand identity on social media sites? [...]

  • 12 Daily Digest for June 9th | Mike Hayes Jun 8, 2009 at 8:17 pm

    [...] How-To: Build & Manage Your Brand Identity with Social Media — 6:03am via [...]

  • 13 10 Twitter Tips that will Transform Your Chiropractic Tweets Sep 21, 2009 at 2:34 pm

    [...] Once you’ve chosen a name, your next challenge is to learn how to build and manage your brand’s identity through social media. For an in-depth discussion with a plethora of resources on how this is accomplished, I highly recommend you read Robin Broitman’s excellent post How-To: Build & Manage Your Brand Identity with Social Media. [...]

  • 14 Corporate Branding Identity | Tony Sep 27, 2009 at 9:20 am

    Great read. Campaigning your business via social is an effective way to reach out your market and expand your reach.

  • 15 Corporate Branding Identity | Tony Sep 27, 2009 at 9:20 am

    Great read. Campaigning your business via social media is an effective way to reach out your market and expand your reach.

  • 16 John Hiemstra Oct 25, 2009 at 10:08 am

    Found you through Twitter and glad I did– this is one *terrific* collection of links and ideas for essential business building through (what I call) the new century media.

    Thank you, this is really good work.

  • 17 Internet Marketing in 2010 — anthonyhereld.com Oct 29, 2009 at 2:41 am

    [...] 2010 could see many organizations abandoning their social media campaigns for lack of measurable results in the way of actual product sales.  The few companies that “get it” will emerge from the ashes of the fallout and be stronger than ever.  Social media for business is about listening to feedback from your customers and building your brand image. [...]

  • 18 Superlista 2009 sobre Social Media « Marketing Online Blog | Posicionamiento web en buscadores (SEO) | Redes Sociales Dec 29, 2009 at 5:15 am

    [...] – Superlista sobre cómo construir y manejar nuestra marca en Redes Sociales. [...]