Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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More on What NOT To Do In Social Media- Case Study: Belkin

by Robin Broitman

Noticed this is getting a lot of coverage on Twitter so I thought I’d share it here for anyone who might have missed it.  For more social media blunders see our Superlist of What NOT To Do In Social Media.

So here’s the scoop:

  • Belkin Cops To Faked Product Reviews
    From InformationWeek’s Mobile Blog: Fortunately Belkin was paying attention and responded quickly.  Here’s the discussion of Belkin’s response to the discovery that one of it’s employees had posted queries on the Amazon Mechanical Turk website inviting users to post positive reviews of Belkin products in exchange for payment.

January 20th, 2009

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