Noticed this is getting a lot of coverage on Twitter so I thought I’d share it here for anyone who might have missed it. For more social media blunders see our Superlist of What NOT To Do In Social Media.
So here’s the scoop:
- Exclusive: Belkin’s Development Rep is Hiring People to Write Fake Positive Amazon Reviews
The Daily Background discovered and reported that that one of Belkin’s employees attempted to use Amazon’s crowdsourcing service, Mechanical Turk, to generate positive online reviews for its routers.
- Belkin Cops To Faked Product Reviews
From InformationWeek’s Mobile Blog: Fortunately Belkin was paying attention and responded quickly. Here’s the discussion of Belkin’s response to the discovery that one of it’s employees had posted queries on the Amazon Mechanical Turk website inviting users to post positive reviews of Belkin products in exchange for payment.
January 20th, 2009
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