Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.
Much has changed in the world of social media since we first published our Superlist of Social Media Case Studies in 2008. A plethora of new social media services have come and (some) gone. More and more organizations are using social media tools in unique and creative ways. It’s a rare organization that isn’t using some form of social media these days.
But finding and learning examples and case studies of good social media remains important to anyone wanting to improve their organization’s social media program.
Therefore, we decided to update our Superlist of Social Media Case Studies and have expanded it to include more categories for specific social media sites like Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. The new version also includes entries for Content Marketing case study collections since Content Marketing has become an important element and complement to many organization’s social media programs.
The new updated and expanded SUPERLIST OF SOCIAL MEDIA AND CONTENT MARKETING CASE STUDIES AND EXAMPLES with 65+ links is available for purchase for the reasonable price of $5.95.
Facebook’s Timeline for Pages is here. If you haven’t refreshed your page for Facebook’s Timeline feature, you should do it soon. Here are a couple of guides to help you with Spring Cleaning Your Facebook Page:
But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a bit.
So we’ve gathered some additional and updated resources that will help you make your organization’s Facebook page more effective — whether you’re just building one or whether you’ve already got one that you’d like to improve. We have several sections including – Setting Up Your Page, Enhancing Your Page, Case Studies and Best Practices, Engaging and Building Your Fan Base, B2B Facebook Pages and Facebook Metrics.
Let us know if there’s anything we’ve missed. Also please share this with your colleagues!
From Social Media Examiner: Static FBML is a Facebook application that allows Facebook page administrators to create custom boxes and tabs on their Facebook pages. In this helpful article, Nick Shim provides a nice how-to guide on adding the application to your Facebook page and on using it most effectively.
From Search Engine Guide Blog: Effective Facebook pages can be challenging to set up. In the first of a three part series, Jennifer Laycock gets you started on setting up your first company Facebook page.
From Social Media Explorer: Ching Ya offers up great advice on how to make your Facebook Page more effective from “creating a welcome tab/page for new visitors” to “including business contact details” to “including a testimonial page” to “including a newsletter opt-in” and more.
From TechCrunch: Advice on making your Facebook Fan Page more compelling including planning your overall page strategy including making tabs relevant, taking full advantage of the profile picture 200X600 option to create impact, adding a facebook comments box to your landing page and more.
From John Haydon: More great stuff from John. This video includes how to use specific Facebook Page features such as “how to quickly find your page,” “how to Edit Your Thumbnail,”"how to remove unused tabs” and more.
From Social Media Examiner: Terry Lozoff provides insights on fan-getting marketing tactics to drive a more relevant consumer base and as a result increase the quality (and worth) of your fans over time.
From Social Media Examiner: Great video interview w/Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Also useful discussion of how Starbucks uses video marketing on different social media channels.
From Social Media Examiner: Good advice from Peter Wylie on ways to ensure your Facebook page and other social media vehicles lead your social media fans to take direct actions (e.g. purchase, sign up, etc.) – from “promoting offline events” to “hosting a tweetup” to “offering coupons” and more.
From Social Media Examiner: Ching Ya provides 10 ideas for getting more likes on your Facebook page. Among Ching’s recommendations is ” be likeable first” by offering quality content and consistent engagement. Also good common sense: Remind your fans to like and share your posts.
From Social Media Examiner: Mari Smith provides a wide range of innovative ideas for increasing the number of fans/likes for your Facebook page from “making a compelling welcome video” to “getting fans to tag photos” to “in-store displays” and more.
From Social Media Examiner: One reason many Facebook pages don’t generate engagement is lack of purpose and poor planning. Here Amy Porterfield provides a good reference guide to creating an editorial guide that will help your define your purpose and develop an editorial process/plan.
From Mashable: Great advice and examples from Leyl Master Black on techniques that increase Facebook fan engagement from “asking for people’s opinions” to “testing their knowledge” to “pairing promotion with content” to “thanking your fans.”
From Mashable: Rundown on the 5 things that contribute to an effective Facebook Fan page from “networking with other platforms” to “creating a resources” to “creating contests that encourage participation.”
From Social Media Examiner: Amy Porterfield provides 4 ways to take your Facebook page to the next level and ensure success: 1. Creating a Compelling vision 2. Smart branding 3. Strategic Inbound Marketing and 4. Real Time Engagement
From American Express Open Forum: Advice and case study examples to make your Facebook pages more engaging. Examples discussed include the Baby Gap tab of the The Gap page, Home Depot’s DIY Gifts application, Dell’s Design studio. Walgreen’s landing page, and more.
From The Buzz Bin: Geoff Livingston outlines some best practices for Facebook pages from “not splitting the conversation stream between your organization and fans” to “commenting on fan posts” to “Paying attention to statistics” to “making your fans feel special” and more.
From the Altimeter Group: Summary of research with 34 vendors, agencies, and experts that yielded 8 success criteria for Facebook page marketing and then tested the maturity of 30 top brands across six industries against these criteria. Criteria included setting community expectations, providing cohesive branding, being up to date, live authenticity, participating in dialog, enabling peer-to-peer interactions, fostering advocacy, and soliciting a call to action.
From ProBlogger: Darren Rowse details 5 ways he is using Facebook to promote his blog from “asking questions” to “promoting specific Facebook status updates via Twitter and newsletters” to “involving readers in shaping their website/blog content” to “relevant promotions” to “utilizing a ‘welcome’ landing page tab.”
From Mashable: Leyl Master Black present 4 excellent tips for B2B marketers to use their Facebook presence – from “beoming an industry resource” to ” engaging your customers and making them part of your marketing efforts” to “expanding beyond your wall by adding applications” to “lightening up.”
From Social Media Examiner: An important part of making your Facebook page effective is understanding how it is currently performing – from visitor stats to traffic sources to keywords searches and more. In this article Mariam John provides instructions on how to set up Google Analytics tracker on your Facebook fan page.