Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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Work

Examples of Work We’ve Done

  • Led major website redesign for Discoveryhealth.com and oversaw strategic planning and day-to-day operations for the website, establishing the site as a major health portal.
  • Led market research and analysis that defined the overall user experience and website plan for AOL’s redesigned AOL.com website. Also developed and directed comprehensive marketing programs to re-brand the redesigned website and drive traffic.
  • Developed content strategies, product templates and requirements documents for Email newsletters and Email subscription process for Revolution Health.
  • Analyzed holiday marketing campaign plan and recommended new strategies for online retailer.
  • Developed comprehensive website redesign plan for Cable in the Classroom.
  • Built revenue models and advertising/sponsorship packages for the website of a major cable network
  • Created and evaluated online marketing campaigns to drive traffic to a major cable network’s website.
  • Recommended registration & personalization strategies for the Internet division of a major media company’s cable networks, newspapers and content syndication businesses.
  • Developed online content distribution and licensing strategies for a major hospital.
  • Prepared media forecast for Clear Channel Communications and presented attheir annual General Manager Conference. Click here to view our media forecast.
  • Defined strategies for a major financial services company to develop an online offering for small businesses.
  • Structured and negotiated content acquisition deals for the website of a major cable programmer.
  • Directed the RFP process and website design firm selection process for the Fannie Mae Foundation’s Knowledgeplex website redesign (www.knowledgeplex.org)
  • Facilitated a planning session forthe nonprofit arts organization National Arts Stabilization (www.artstabilization.org) to develop e-learning strategies
  • Created a content strategy for the next generation of the NationalHealth Museum’s public website (www.nationalhealthmuseum.org)and it’s sister website for K-12 educators (www.accessexcellence.org)
  • Developed advertiser sponsorship packages and marketing distribution partnerships for the Foodfit Company, start-up healthy food and fitness web-based company (www.foodfit.com).
  • Co-authored several articles analyzing trends in digital media that were published in industry trade journals including “What Makes For Good Broadband Video,” “How I Learned to Stop Worrying and Love Ad Zapping,” and “How to Kill VOD in Five Easy Steps.“