Interactive Insights Group

Recommended Reading This Week

Here are our top picks for what’s buzzing in Social Media this week….

• Social Networks and 40-Something Women
  From E-Marketer: More than four out of 10 women in their 40s surveyed in October by SheSpeaks had a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.
• Social 7 – Top 7 Stories in Social Media This Week: Episode 02
  The Social 7, weekly YouTube Video recapping the top seven stories in social media and marketing from the past week
• Health Check: How Trusted Is Your Corporate Blog?
  From Forrester Sr. Analyst Jeremiah Owyang: Advice regarding a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.
• Ad Revenue Estimates for Social Networks Take a Dive
  From Mashable: How much money are social networks making from advertising? Not nearly as much as estimated earlier this year. Back in May, eMarketer trimmed their estimate for 2008 social network advertising spending in the US to $1.4 billion. Today, they’ve lowered it once again, to $1.2 billion.
• 10 Ways to Spy on Your Competitors
  From Sitepoint: How to Use the Internet and tools like Twitter, Blogs and Bookmarks to spy on Your Competitors
• Report: Corporate Blogs Not Trusted
  From ReadWriteWeb: According to a new report by Forrester Research, corporate blogs are the least trusted information source of all. Only 16% of online consumers who read corporate blogs say that they trust them. You can grab a copy of this report for free by filling in a form at…
• Top 10 Consumer Web Apps of 2008 – ReadWriteWeb
  From ReadWriteWeb: A rundown of the top 10 web applications that have burst onto the radar of the everyday user this year – or if not quite, then perhaps they will next year
• Greasemonkey: The 7 Best New Browser Tweaks and How to Use Them
  From ReadWriteWeb: Greasemonkey is a powerful Firefox extension that allows users to change the layout and functionality of web pages. Every month hundreds of people write and release Greasemonkey “scripts” that anyone can add to their browser with a single click. A good Greasemonkey script will change your daily use…
• 35 tips for getting started with social media
  From Mike Fruchter: Step-by-step tips for getting started with social media
• How Web Is Different from Print
  From Gerry McGovern: Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It’s an old question. How much did the quill shape our minds and worlds? We invented the printing press which…

December 12th, 2008

Tags:   Metrics · socialMedia · Studies1 Comment