Interactive Insights Group

Recommended Reading This Week

Here are our top picks for what’s buzzing on the web this week….

• How The National Wildlife Federation Uses Social Media
  From Corporate Dollar: Great case study interview with my colleague Danielle Brigida of the National Wildlife Federation (NWF) discussing her success in spearheading NWF’s terrific social media program.
• 82 Million User-Generated Content Creators and Counting
  From Mashable: More than 82 million people in the US created content online during 2008, a number expected to grow to nearly 115 million by 2013 according to numbers released by eMarketer. Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking…
• Twitter Finally Integrates Its Real-Time Search Engine
  From ReadWriteWeb: Twitter just announced that it is slowly releasing a new interface to a subset of its users that will put Twitter Search and Trends right on users’ profiles. Until now, Twitter’s real-time search function, which was acquired from Summize last year, lived on a separate subdomain and was…
• Debunking Six Social Media Myths
  From Business Week: Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free.
• How to Use RSS and Social Networks to Find Ideas, Leads and Contacts
  From Paul Bradshaw: Slideshare presentation on using rss and other social networks for newsgathering and other journalistic purposes.
• HOW TO: Take Control of Your Google Search Results
  From Mashable: Personal branding expert Dan Schawbel provides terrific strategies for controlling your personal Google search results.
• 15 Things I Wish I Had Known When I Started My First Blog
  From Quick Sprout: From Neil Patel who created 2 blogs, (Pronet Advertising) on marketing and QuickSprout on business. Although both of his blogs do well, Neil admits he made his share of mistakes along the way. Here’s what he’d do differently if he started all over again today.
• Build Blog Posts Like Building Blocks
  From Chris Brogan: Blogging doesn’t have to be a “what do I want to write today?” exercise. It can be as formal or as informal as you’d like it to be, but should you have specific goals for how blogging influences the rest of your business communications and online relationship…
• A Quick ‘n Dirty Guide to Setting up Social Media Monitoring
  From Social Media Explorer: A quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day.
• Why Facebook is growing wrinkles
  From Telegraph: Older users are jumping on the social networking bandwagon as if their lives depended on it – and in some cases, they do.
• Are You Throwing Away Readers by Posting at the Wrong Time?
  From Daily Blog Tips: You have lovingly crafted a blog post, containing pearls of wisdom which you are sure will enthral, entertain and enlighten the world. You have taken on board advice from experts on how to craft a good headline, you’ve found a great graphic to illustrate it, you’ve…
• Improve Your Twitter Efficiency
  From Web Worker Daily: How to make your use of Twitter more efficient: spend less time using it, while still getting the information you need.
• Facebook Reverts to Previous Terms of Service
  From Mashable: The Saga continues…that was quick. A day after trying to defend changes to its Terms of Use, Facebook has pulled a 180 and decided to revert to its previous terms
• 31 Power Tools For Twitter Lovers To Make Lives Easier
  From Smashing Apps: Rundown on tools for Twitter that are that are free and absolutely useful.
• Ultimate How-To: Social Media Buttons, Tools and Badges Resource
  From 10e20 Blog: A one stop shop for all your social media site buttons and badge needs.
• How to get ReTweeted – The Formula
  From Twitips: In this post Louise Doherty (@louisedoherty) shares a formula to help you increase the chances of being ReTweeted.

February 20th, 2009

Tags:   facebook · Social Media Case Studies · trends · Twitter1 Comment