Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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Social Media Buzz- Weekly Roundup (Week of 2/2/09) – Search Marketing, Delicious Tips, Fake Social Network Profiles and More

by Robin Broitman

Recommended Reading This Week

Here are our top picks for what’s buzzing on the web this week….

  • The 7 Habits Of Highly Effective Advertising
    From Search Engine Land: Despite the economic downturn, search marketing still seems to be doing well. This articles reviews what makes search marketing an effective marketing strategy and therefore seemingly recession proof.
  • Build Useful Media
    From Chris Brogan: Thoughtful post about how to turn your business goals into useful media offerings for your target audience.
  • Personal Branding 101: How to Discover and Create Your Brand
    From Mashable: Personal branding expert Dan Schawbel shares his personal branding process to help you think through what face you want to show to the world and how you want to position yourself for success.
  • 13 Quick tips to Make Your Blog STAND OUT from the Crowd
    From Problogger: With a new blog being started every second it can be hard to stand out from the crowd. Following are some tips on how to differentiate your blog from the millions of others out there.
  • Case Study: Agencies tap into social media to handle outbreak
    From Modern Healthcare: Interesting case study….HHS, the Food and Drug Administration, and the Centers for Disease Control and Prevention are using social-media tools to relay information about the recall of peanut butter and other peanut products linked to recent outbreaks of Salmonella typhimurium.
  • Personal Brand Organization Tips
    From Marketing Profs Daily Fix Blog: Tips for keeping your personal brand clean, organized and synchronized.
  • To Follow or Not to Follow; that is the Question
    From Twitip: Guest post by Neal Wiser provides advice and perspective on making decisions about whether or not to follow people on Twitter.
  • As Your Content Expands, Things Get Easier
    From The Future Buzz: Everyone is aware of the benefits of building your brand by using exceptional content to market yourself. What is not spoken about often is how difficult this is in the beginning. Writing when you have no audience is not a task most relish, and takes strong…
  • Government 2.0: The Rise of the Goverati
    From ReadWriteWeb: After President Obama took office, spirited debates proliferated in the blogosphere about whether or not whitehouse.gov is Web 2.0-enabled and what the role of President Obama’s CTO might be. But one striking trend has largely flown under the national radar: the rise of the goverati. What is the…
  • How to Use the New FriendFeed Search for Social Media Intelligence
    From ReadWriteWeb: Review the new Friendfeed tool and provides examples of how the tool can be used to discover people, conversations, trends and more across the social web.
  • Women Over Age 55 Fastest-Growing Group On Facebook 02/03/2009
    From MediaPost: Attention, marketers targeting older women: Women age 55 and over are the fastest-growing U.S. demographic group on Facebook in the last three months, according to new data reported by Inside Facebook Monday. The number of women on Facebook is growing faster than men in almost every age group,…
  • 8 Twitter Networking Tips: From Online to In-the-Flesh
    From Twitips: Guest post by Steph Auteri with tips on how to use Twitter to take networking from online to in-the-flesh.
  • How to Organize Your Web With Delicious – The Essential Toolbox
    From Makeuseof.com: Post shares a set of tools that can help you make the most of Delicious bookmarks.
  • 7 Ways to Turn a Blog Post Upside Down and Get More Comments
    From Problogger: Darren Rowse shares one simple technique aimed at getting readers interacting. It is obvious and very basic – but so many bloggers don’t do it. The technique is simply to turn a post upside down and make the comments the primary focus of the post rather than what…
  • Fake Social Network Profiles: a New Form of Identity Theft in 2009
    From ReadWriteWeb: Forget credit cards and social security numbers, a new lot of identity thieves will soon come after your web profiles, or says security firm Aladdin in their Annual Threat Report. According to the firm, if you don’t own and control your online persona, it’s relatively easy for a…

February 6th, 2009

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