Interactive Insights Group

Recommended Reading This Week

Here are our top picks for what’s buzzing on the web this week….

• Nonprofits That Tweet: Roundup of lists, resources, and examples
  From Beth Kanter: Great roundup that includes list and examples of non-profits on twitter. Includes links to several different aggregated listings of non-profit Twitter pages.  This post along with the Mashable post noted below have been added to our Social Media Case Studies Superlist.
• 26 Charities and Non-Profits That Tweet
  From Mashable: Review of 26 charities and non-profits that are on Twitter including the National Wildlife Federation, American Red Cross and others.
• 47 Twitter Power Users’ Secrets To Getting Many Followers
  From JobMob: Secrets of gaining followers provided by Twitter users who have thousands of people following them.
• Build a social media plan that never sleeps
  From iMediaConnection.com: Now that Twitter has prompted Facebook to make sweeping design and functionality changes, how does this affect brands that want to connect to their “fan base” (aka their customers)? Under normal circumstances, I tend to say that the same business principles apply. But, in this case: Brands, most…
• What is social media? Here are 34 definitions…
  From Econsultancy: 34 takes on what social media is based on a query to Econsultancy’sTwitter followers.
• The Internet Is Getting Gray
  From eMarketer: More older Americans are going online than ever. According to the Pew Internet and American Life Project, from 2005 to 2008, the largest jump in adoption of Internet usage was by users ages 70 and older. Internet penetration among people ages 70 to 74 increased by 19 percentage…
• Twitter Spring Clean Up | Social Media Vision
  From Social Media Vision: Advice on cleaning up your Twitter account- eliminating from the people you follow- people who don’t follow you back, spammers and the unengaged. Then there’s room to move forward with new friends and followers.  This has been added to our post: Ultimate How-To: Grow Your Social Media Network.
• How We Establish Internal Search Marketing Priorities At Microsoft
  From Search Engine Land: Although it’s rarely discussed, a huge part of an in-house search marketer’s job is setting priorities on work items. In an even broader sense, this role expands out to encompass staffing, budgeting, content planning, infrastructure management and more. But fundamentally, setting priorities is a crucial part…
• How and Why to Launch a Business Presence on Twitter
  From CIO.com: In a down economy, it might seem counterintuitive to try experimental mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 175 million active users, while estimates place Twitter (which doesn’t disclose such figures) at around 5 million users.

March 20th, 2009

Tags:   caseStudies · nonprofits · Social Media Case Studies · trends · Twitter1 Comment