Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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Social Media Case Studies & Examples

19 Great Places to Find Tons of Social Media Case Studies & Examples

  1. WOMMA’s Case Study Library

    2. Described by WOMMA (the Word of Mouth Marketing Association) as: “a “how-to” resource intended to help you gain a better understanding of the different types of word of mouth marketing that exist, as well as how to put them to work for you.”  This is a very usable tool that includes searchable database of word-of-mouth/social media case studies.  You can also browse by categories such as “Create a Blog,” “Work with Online Communities” and “Establish A User Community.”

  2. List of 35+ Examples from Mashable

    3. Mashable has a list of more than 35 examples of companies who are experimenting with Social Media along with links to examples of their social media effects in action.

  3. Peter Kim’s Long List of Social Media Marketing Examples

    4. Former Forrester analyst Peter Kim has compiled (and is keeping updated) a very long “A to Z” list of companies who are using social media.   Examples range from Absolut Vodka’s YouTube Channel to Zappos’ 13 corporate blogs.

  4. Ray Schiel’s Categorized List of Examples

    5. On his blog The Global Social Media Network Ray has taken Peter’s list a step further and organized his examples into useful categories such as online video, blogs, social networks, widgets, etc.

  5. Get Elastic’s “110 Ways Retailers are Using Social Media Marketing”

    6. Get Elastic, the E-Commerce blog has compiled a long list of examples of retailers using social media marketing in helpful categories such as Facebook applications, Youtube Videos and Podcasts, Second Life E-stores and Twitter applications.

  6. The Association Social Media Wiki’s List

    7. The Association Social Media Wiki has a growing “A to Z” list of some 100+ associations using social media with links to the association’s social media web pages. Ranges from the American Library Association’s Second LIfe intiative to the Urban Land Institute’s blog.

  7. Fortune 500 Business Blogging Wiki

    8. Maintains a directory of Fortune 500 companies that have active public business blogs.  The blogs are listed along with links to reviews of the blogs.

  8. Now is Gone List of Case Studies

    9. Geoff Livingston, author of the book “Now is Gone” maintains a list of social media case studies on his blog of the same name.

  9. The Corporate Twitter Awards List

    10. The Stratius Blog has a list of nominees and winners in categories of companies who are using Twitter. Includes companies such as Whole Foods and Jet Blue.

  10. Forrester’s Groundswell Awards

    11. Write-ups on 150+ submissions for the 2008 awards as well as write-ups on the 2007 winners of the Groundswell Awards by Forrrester.  The awards showcase organizations that have shown “excellent and effective use of social technologies to advance an organizational or corporate goal.” Nominees in 2008 include social media programs such as Quickbooks’ Community Site and Rubbermaid’s Adventures in Organization blog.

  11. List of 75+ Big Brand Corporate Blogs

    12. Debbie Weil, author of the “Corporate Blogging Book” has posted a terrific list of 75 “Big Brand” corporate blogs from Accenture to Zillow. The list also includes some big name associations and non-profits.

  12. Ignite Social Media’s 26 Social Media Marketing Examples In Depth

    13. Lisa Braziel is writing a series of posts taking an in depth look at 26 of Peter Kim’s social media marketing examples including Animal Planet, Clorox, Exxon Mobil, Delmonte Foods, and Best Western.

  13. Social Brand Indexes List of Twitter Accounts

    14. Provides a list organized into categories such as Business, Education, Entertainment, etc. with links to sub-categories within each.

  14. NewPR/Wiki’s List of Corporate Blogs

    15. An extensive A to Z list of corporate blogs on this Wiki, a collaborative tool for PR professionals

  15. The Sniki Wiki Social Media Wiki

    16. Finally, the Sniki Wiki Social Media Wikis lists companies (and also non-profits) leveraging social media for clients, and provides information on organizations building campaigns that integrate social media to connect with customers.  You can add your organization’s social media activities to the growing list.

  16. 300+ Cases & Examples of Social Media Marketing
    On his blog, Monty C. M. Metzger has pulled together a list of more than 300 companies who are active in the Social Media landscape.
  17. Society for New Communications Research Award Winning Case Studies

    18. The Society for New Communications Research has published 50+ case studies from their awards which honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, virtual worlds, and collaborative technologies in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics.

  18. The Blog Council  (NEW)

    19. The Blog Council, a group for senior executives responsible for social media at large corporations including Walmart and GE has it’s own blog The Blog Council Blog that specifically covers corporate social media success stories and examples and also, in partnership with Alltop, offers immediate one-page access to over 150 corporate blogs – All The Top Corporate Blogs.

    Watch videos from the October 08 Blogwell Conference: How Big Companies Use Social Media with presentations on  Walmart,  Graco, Intel, Cisco, UPS, The Home Depot and Kaiser Permanente.

  19. Collaboration Project Case Studies Library

    20. Terrific set of case studies of social media in federal, state and local governments. The Collaboration Project is an independent forum of leaders committed to leveraging web 2.0 and the benefits of collaborative technology to solve government’s complex problems. Powered by the National Academy of Public Administration, this “wikified” space is designed to share ideas, examples and insights on the adoption of Web 2.0 technologies in the field of public governance.