UPDATED AND EXPANDED!! 
Much has changed in the world of social media since we first published our Superlist of Social Media Case Studies in 2008. A plethora of new social media services have come and (some) gone. More and more organizations are using social media tools in unique and creative ways. It’s a rare organization that isn’t using some form of social media these days.
But finding and learning examples and case studies of good social media remains important to anyone wanting to improve their organization’s social media program.
Therefore, we decided to update our Superlist of Social Media Case Studies and have expanded it to include more categories for specific social media sites like Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. The new version also includes entries for Content Marketing case study collections since Content Marketing has become an important element and complement to many organization’s social media programs.
The new updated and expanded SUPERLIST OF SOCIAL MEDIA AND CONTENT MARKETING CASE STUDIES AND EXAMPLES with 65+ links is available for purchase for the reasonable price of $5.95.
You can buy it and download it right now! 
Other Interactive Insights Group Resources You May Find Helpful
How Smart Marketers Think Like Media Companies
HOW-TO: Write Effectively for Twitter and the Social Web
Facebook for Business Superguide
Superlist of What Not To Do In Social Media
HOW-TO Build & Manage Your Brand Identify with Social Media
Social Media Metrics Superlist – Measurement, ROI & More
HOW-TO Sell Social Media to Cynics, Skeptics and Luddites
December 3rd, 2008
Tags: caseStudies · Groundswell Awards · socialMedia99 Comments
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99 responses so far ↓
What a brilliant and unbelievably useful list. Thanks guys
@dmhprior
Your very welcome@dmhprior! Let us know if you find any other lists we should add.
Many thanks for sending these invaluable resources. This is an amazing and useful list!
amazing post…seriously!! thanks a lot guys.
robin since u asked about other useful lists-posts on various statistics of the digital platform since nos put up by various people/bodies vary a lot. a consolidated list of all the relevant stats -1 for only social media,1 for mobile marketing & 1 for internet in general will be quite useful.
Very useful, thanks for all the research and sharing!
Robin, thanks for pulling this list together. Super useful!
Great list of lists Robin, I would love to see the long list of case studies aggregated and categorized based on business function, ie. marketing, product development, employee communication, PR, customer engagement etc. also differentiating between tactics and strategy. Maybe a spreadsheet is in order, I will give it a go when I get time.
Thanks Karl. Please let me know if you create a spreadsheet to categorize this as you mention and I will link to it here!
Excellent , very useful!
Thanks for adding us to the list, Robin! We definitely appreciate it.
—-
312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.
[...] the pudding. Share case studies. I have some on Delicious here. Mr. Brogan has a pile of them here. This post has a ton of other resources. (No more telling me you don’t have examples of people doing [...]
kick ass list, i just sent this around to everyone on twitter, love it!
i think it would also be great to have a list of social media failures, if there are any.
Jacob
Thanks Jacob. I’ve actually been collecting some links to “anti-case studies” or bad examples so to speak…hope to compile them at some point in the future.
Insipred by Peter Kim, I started a wiki that’s meant to capture Canadian examples of social media work. Of course, there will be some overlap with several on the lists on here, but I’m hoping that this becomes a Canadian resource for those involved with social media to share their work.
http://socialmediacasestudies.wetpaint.com/
Killer list! It struck me how often these will need to keep updating (fortune 500 blogs, twitter brands, etc.). But it’s really nice to be able to see who were the first to the game… I’ll come back for sure. @mistabhilash
Federated Media’s CRO & Publisher, Chas Edwards, chronicles metrics, successes & flaming disasters in digital marketing at http://chasnote.com/ (and yes, he’s my boss, but don’t hold that against him).
[...] collecting lists of Social Media Case Studies for my Superlist of Social Media Case Studies, I’ve also been collecting links about Social Media mistakes, failures, blunders and [...]
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[...] Social Media Case Studies SUPERLIST A great way to get ideas for how your organization or clients can use social media is to find out what others are doing. Here are 18 sites below (and one book) that will get you started. (tags: socialmedia twitter web2.0 pr tools social social-media social+media studies study) Posted by francisanderson Filed in Uncategorized [...]
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We have two case studies on our blog and it would be wonderful if you could have a look
First one is on one of our clients – Kaya Skin Clinic
http://windchimesindia.wordpress.com/2008/12/03/kayaonline/
Second is on Barack Obama political campaign
http://windchimesindia.wordpress.com/2008/11/09/barackobama/
Nimesh
[...] Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media [...]
[...] check out our Social Media Beginner’s Guide or see what others are doing by reading our Social Media Case Studies [...]
[...] Others cite this person/agency’s work (example: see the many here and [...]
[...] Steve Rubel, here’s a superlist of social media case studies which should provide an abundance of background information and context for any organisation [...]
[...] Others cite this person/agency’s work (example: see the many here and [...]
Great list, going to take me sometime to get through this.
Bit slow on the uptake of this post, thanks to Senor Rubel for sharing, although I probably already missed Jacobs share.
Thanks for this huge list of lists. I also published a list of German social media marketing cases some weeks ago: http://blog.metaroll.de/2008/11/28/social-media-marketing-in-deutschland/
Great list, Robin! I would like to add a few additional list/resources. Government is doing alot in this space right now.
See The Collaboration Project from the National Academies of Public Adminstration for a terrific set of case studies of social media/collaboration in federal, state and local goverments. http://www.collaborationproject.org/display/case/Case+Studies
Also, see USA.GOV for a number of directories like:
Government Blogs: http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
RSS Library: http://www.usa.gov/Topics/Reference_Shelf/Libraries/RSS_Library.shtml
Finally, a (looong) list of government tweeters on Twitter is available at http://twitter.pbwiki.com/USGovernment.
Cheers!
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Great list! Very comprehensive! Thanks! @dyejo
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[...] last one: good list of sites with social media case studies, http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-e… « előző | következő » sylwiapresley — 2009. 02. 17. [...]
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Robin. Agree with all those here. Great work! And, it goes on… I guess I should thank all your guest blogger/commenter’s as well. This blog has been a goldmine of advise and advisors. Bookmarked this one. Thanks again. @rickshatto
91 cases:
http://patternlanguagenetwork.myxwiki.org/xwiki/bin/view/Cases/
and
74 design patterns:
http://patternlanguagenetwork.myxwiki.org/xwiki/bin/view/Patterns/
Thanks for sharing.
@litmanlive
This is absolutely terrific. I am going to make a blog post on this.
I maintain the Hospital Social Network List, which currently has over 185 hospitals with links to their official blog, Twitter, Facebook, or YouTube site. – http://ebennett.org/hsnl
Hi Ed. Thanks so much for bringing the list you maintain to my attention. I’ve updated the Superlist to include this! Health 2.0 is certainly an exciting area!
[...] We just learned about the Hospital Social Network List maintained by hospital manager Ed Bennett. The list currently has over 185 hospitals with links to their official blog, Twitter, Facebook, or YouTube sites. Certainly social media It’s now included in our Social Media Case Studies Superlist. [...]
[...] List of U.S. retailers on Twitter From E-Consultancy: Links to the Twitter pages of U.S. retailers. This has been added to our Social Media Case Studies Superlist. [...]
[...] Nonprofits That Tweet: Roundup of lists, resources, and examples From Beth Kanter: Great roundup that includes list and examples of non-profits on twitter. Includes links to several different aggregated listings of non-profit Twitter pages. This post along with the Mashable post noted below have been added to our Social Media Case Studies Superlist. [...]
thanks for an incredible resource and your hard work to put this together. it is much appreciated by your fellow social media industry peers.
I’ve referenced this list on my own blog and hope readers follow my advice to make sure and visit here and give you a big ol’ THANK YOU!
Thank you Mark! I appreciate your nice comments and also the fact that you have referenced this post on your own blog!
Excellent post. I like the one with the hospital list, since I have a medical centre in Bangladesh and intend to open another one there that will be non-profit and I am building a network of support.
You have indirectly assisted in this coming into fruition.
Thanks
Azzam
[...] Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media [...]
[...] There are so many case studies and books now about the power of social media, and the results it can achieve. No, now it’s really a question of whether the C-suite is willing to embrace the painful change to become a socialprise. The C-suite needs to take responsibility for moving the cultural bar towards openness. [...]
I created Matrix for social media efforts (On Twitter, Blog, YouTube, iPhone App Store, Flickr, Facebook) by 20 US retailers. Readers of this blog can have a look @ http://www.infosysblogs.com/multi-channel-retailing/2009/03/iphone_apps_the_latest_entrant.html
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Excellent and comprehensive list.
As a community manager working to enhance the brand of my clients, these sort of comprehensive looks at the industry are invaluable.
Best,
Mike McDermott
Bash Foo Social Media
http://bashfoo.org
Very useful! Thanks, I will pass this along.
Very good collection. I´ve twittered your link at http://twitter.com/Steinhoefel1/status/1686521160
[...] Studies: http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-e… Kassi Belz Director of Client Services for the Las Vegas MassMedia [...]
Amazing article thanks….
Thanks for sharing I’ve just collected some links for my job
[...] has a very helpful post on the 35+ Examples of Corporate Social Media in Action, there is a Social media Case Studies Superlist including the social media awards list recognizing companies such as Whole Foods, Zappos.com, and [...]
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Great list..
@socialhospital
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[...] The Social Media Case Study Superlist [...]
Visible Banking: The Directory of Social Media Initiatives in Financial Services http://bit.ly/7KKmHM
Agree with comment #1, “What a brilliant and unbelievably useful list”.
Think you can add some more companies to your list:
IBM, IKEA (as in http://www.scribd.com/doc/20001363/Social-Network-for-Corporate-Internal-Communication)
Nokia, Intel, TransUnion, ICAEW Online community, SocialMediaToday LLC (as in http://www.slideshare.net/david_terrar/the-business-case-for-corporate-social-networks-1552528)
Congratulations for your work, incredible work!
Thanks for all, this post is the best post to found emarketing exemples, thanks!
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Thank you! What an invaluable resource for marketers.
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Hi. This is a great and really helpful list.
Here at The Group we’ve put together a corporate blogging directory you might find useful. To try to make sense of the corporate blogosphere the (ever-growing) directory is divided into company blogs (the perspective from inside companies) and insight blogs (the view from those on the outside looking in) and contains over 220 entries.
Take a look here: http://www.the-group.net/index.asp?pageid=230
Thank you Frank for leaving the link to your Blog Resource!