Recommended Reading This Week
Here are our top picks for what’s buzzing on the web this week….
- List of U.S. retailers on Twitter
From E-Consultancy: Links to the Twitter pages of U.S. retailers. This has been added to our Social Media Case Studies Superlist.
- Time Management in the Age of Social Media
From Business Week: These days I’m asked frequently about the role of social media in personal and organizational productivity. The question is timely, as the major social media applications have millions of users and are still growing fast…..For more on being productive with social media, you can also read our post: How to Boost Your Social Media Productivity.
- The Comprehensive FAQ Guide to Twitter
From Web Strategy: Here Forrester analyst Jeremiah Owyang responds to commonly asked questions about Twitter.
- Don’t Worry About Being Original, Be Genuinely Useful
From Adam Singer – The Future Buzz: Stop worrying about creating things that are 100% original. Worrying or wondering about originality in ideas is time wasted, because whether something is completely original or not has no bearing on if something will actually be successful.
- How to Follow ALOT of People on Twitter and Still be Engaging using TweetDeck
From Darren Rowse on Twitip; One of the most common questions that I’m asked by fellow Twitter users is how I manage the large number of people that I follow and am followed by on Twitter. One of the tools that has helped me incredibly to manage the task is TweetDeck.
- Social Networking Is Not Just a Numbers Game
From Debbie Weil: Solid advice on improving the quality of your connections and interactions not the quantity! For more on building an effective social network, see our post: Ultimate How to Grow Your Social Network.
- The Consequences of Social Media Silence
From Convince and Convert: In a recent post, social media consultant Jason Baer explores the risks companies take in refusing to participate in social media. For a related article see our post: How to Sell Social Media to Cynics, Skeptics and Luddites.
- A Poor Man’s Guide to Finding Influencers
From The Buzz Bin: Good article from Mike Nelson on how to identify and engage top influentials within your community of interest online. It starts with finding the right keywords. For more on growing your social media network see our post Ultimate How To Grow Your Social Media Network.
- Turning MySpace into Mom’s space
From iMedia Conenction: They’re powerful, outspoken, and know how to band together to make brands sit up and take notice of their needs. And they’re joining social networks in droves. Find out how and why you should seek the approval of moms for your next campaign.
- How To Deal With Negative Comments About You On Twitter
From Corporate Dollar: Solid advice on how to deal with negative comments others make about you or your organization on Twitter.
- The top 7 mistakes New Twitter users make
From 10,000 Words: From not completing a bio to protecting updates (and then complaining about no followers), this post rundowns top blunders Twitter newbies will want to avoid. For more see our Superlist of What Not To Do In Social Media
- Finding the Right “Brand Voice” on Twitter
From Mashable: When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach.