Interactive Insights Group

In last week’s post “The Ultimate Guide to Delicious Social Bookmarking” we provided a comprehensive guide to social bookmarking service Delicious.  In this guest post, IIG’s strategic partner Dr. Carla Sarett, President of the Internet Research Group, explores an innovative technique she developed to mine Delicious for consumer insights. As a market researcher, I’ve conducted [...]

My favorite social media tool is social bookmarking service Delicious.  I’ve always been an avid researcher and Delicious allows me to discover, save, organize and share information that I find online like no other service.  It’s the engine of many of the blog posts I put together. Delicious is an especially good tool for marketers. [...]

Today I continue with my series on Social Media Tools with a basic introduction to Social News and Social Bookmarking. Social News and Bookmarking 101:: Simple Definition Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers — as many do with their [...]