Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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2009 Social Media Superlist of Superlists

December 28th, 2009 5 Comments

Here’s a list of our most popular posts in 2009, most of them Superlists – so in essence this is our Superlist of Superlists! From tips on influencing bloggers….to advice on searching the social web…. to how-to use Delicious, Facebook and LinkedIn….to a guide for building your social media network…to our ultra popular Social Media [...]

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How-To: Mine Delicious Bookmarks for Consumer Insights

June 10th, 2009 2 Comments

In last week’s post “The Ultimate Guide to Delicious Social Bookmarking” we provided a comprehensive guide to social bookmarking service Delicious.  In this guest post, IIG’s strategic partner Dr. Carla Sarett, President of the Internet Research Group, explores an innovative technique she developed to mine Delicious for consumer insights. As a market researcher, I’ve conducted [...]

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Ultimate Guide to Delicious Social Bookmarking

June 2nd, 2009 40 Comments

My favorite social media tool is social bookmarking service Delicious.  I’ve always been an avid researcher and Delicious allows me to discover, save, organize and share information that I find online like no other service.  It’s the engine of many of the blog posts I put together. Delicious is an especially good tool for marketers. [...]

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