Interactive Insights Group

Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals.

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Ultimate Guide to Facebook Pages

July 28th, 2010 12 Comments

In our popular Facebook for Business Superguide we included a section on Facebook Groups and Pages. But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a bit. So we’ve gathered some additional and updated resources that will help you make your organization’s Facebook [...]

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HOW TO: Respond to Rants & Other Criticism on the Social Web

June 9th, 2010 1 Comment

If your organization is participating in social media through blogs, Twitter and other social networks –and even if you’re not — it’s only a matter of time before someone rants, makes a negative comment or expresses criticism about some aspect of what you’ve said or done or stand for. Sometimes the comments demand a response.  [...]

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Social Media Policies Superlist

March 8th, 2010 3 Comments

Feel like it’s time for your company to put together some social media guidelines but not sure where to start? Want to see what other companies are doing in this area?  Need some tips on what should be covered? Establishing clear principles and guidelines for how your employees will conduct themselves in the world of [...]

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