Interactive Insights Group

Want to get the right people talking about you and your business in a flattering light? Word of mouth marketing has always been an important vehicle for getting the word out about your business.  Social media opens up a range of opportunities for leveraging the power of word-of-mouth. In every social media circle there are [...]

This is an updated version of an earlier post. We’ve all heard the expression “It’s not what you know, it’s who you know.” In social media, who you know — or who knows you — can certainly make all the difference. That’s why figuring out who to connect with and taking the time to build [...]

Using Social Media effectively depends on finding and connecting with the right people and — once connected  -making sure you do the right things to build and nourish online relationships to achieve your goals. Here’s our Superlist roundup of tools, resources and great advice to help you do each of these things more effectively – [...]