In our popular Facebook for Business Superguide we included a section on Facebook Groups and Pages.

But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a bit.

So we’ve gathered some additional and updated resources that will help you make your organization’s Facebook page more effective — whether you’re just building one or whether you’ve already got one that you’d like to improve.  We have several sections including – Setting Up Your Page, Enhancing Your Page, Case Studies and Best Practices, Engaging and Building Your Fan Base, B2B Facebook Pages and Facebook Metrics.

Let us know if there’s anything we’ve missed.  Also please share this with your colleagues!

Setting Up Your Page

• How to Customize Your Facebook Page Using Static FBML
  From Social Media Examiner: Static FBML is a Facebook application that allows Facebook page administrators to create custom boxes and tabs on their Facebook pages. In this helpful article, Nick Shim provides a nice how-to guide on adding the application to your Facebook page and on using it most effectively.
• HOW TO: Build a Facebook Landing Page for Your Business
  From Mashable: Matt Silverman offers up a step by step guide to building a landing tab using the Static FBML application for your Facebook page.
• The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket – Part One
  From Search Engine Guide Blog: Effective Facebook pages can be challenging to set up. In the first of a three part series, Jennifer Laycock gets you started on setting up your first company Facebook page.
• The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket – Part Two
  From Search Engine Guide: In part 2, Jennifer provides a nice step-by-step for setting up discussions, events and links.
• The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket – Part Three
  Search Engine Guide: In part 3, Jennifer Laycock provides step by step instructions for using the Video and Photo applications for Facebook pages.
• Facebook | Create a Page
  Official Facebook page for creating a fan page.
• How to Create a FaceBook Landing Page for Your Blog
  From ProBlogger: Nice detail from Darren Rowse on how he used Facebook’s Static FBML application to create a Facebook Landing Page.
• Static FBML and FBML Tutorials
  From HyperArts: For anyone wanting to dive deeper in Static FBML and FBML, this blog is the place to visit – tons of great tutorials and advice on FBML issues. This is the link to their FBML tag.

Enhancing Your Facebook Page

• 9 Ways to Enhance Your Facebook Fan Page
  From Social Media Explorer: Ching Ya offers up great advice on how to make your Facebook Page more effective from “creating a welcome tab/page for new visitors” to “including business contact details” to “including a testimonial page” to “including a newsletter opt-in” and more.
• How to Build Engaging One-of-Kind Facebook Fan Pages
  From TechCrunch: Advice on making your Facebook Fan Page more compelling including planning your overall page strategy including making tabs relevant, taking full advantage of the profile picture 200X600 option to create impact, adding a facebook comments box to your landing page and more.
• 5 Essential Apps for Your Business’s Facebook Fan Page
  From Mashable: Matt Silverman reviews 5 useful applications for your Facebook Fan page including Static FBML for you Page sidebar, Promotions, Social RSS, Poll, and YouTube for Pages.
• 8 Essential Apps for Your Brand’s Facebook Page
  From Mashable: Alison Driscoll review eight essential apps for your brand’s Facebook page – from Facebook Notes to Blog RSS Feed Reader to Twitter App and more.
• How to Create a Facebook Page That Stands Out
  From John Haydon: 12 terrific tips for creating a Facebook fan page that will stand out from the crowd and John’s take on why you should care.
• 13 Facebook Page Features That Will Make Your Day
  From John Haydon: More great stuff from John. This video includes how to use specific Facebook Page features such as “how to quickly find your page,” “how to Edit Your Thumbnail,”"how to remove unused tabs” and more.

Engaging and Building Your Fan Base

• How to Increase the Quality of Your Facebook Fans
  From Social Media Examiner: Terry Lozoff provides insights on fan-getting marketing tactics to drive a more relevant consumer base and as a result increase the quality (and worth) of your fans over time.
• How Starbucks Engages Millions of Facebook Fans
  From Social Media Examiner: Great video interview w/Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Also useful discussion of how Starbucks uses video marketing on different social media channels.
• 5 Easy Ways to Drive Social Media Fans to Action
  From Social Media Examiner: Good advice from Peter Wylie on ways to ensure your Facebook page and other social media vehicles lead your social media fans to take direct actions (e.g. purchase, sign up, etc.) – from “promoting offline events” to “hosting a tweetup” to “offering coupons” and more.
• How To Get Thousands Of Facebook Fans With A Single Video
  From Allfacebook.com: Nick O’Neill offers advice on how to add a call to action on Facebook videos to get people to become fans (or to “like” you in the current Facebook framework).
• Get People to “Like” Your Facebook Page
  From Social Media Examiner: Ching Ya provides 10 ideas for getting more likes on your Facebook page. Among Ching’s recommendations is ” be likeable first” by offering quality content and consistent engagement. Also good common sense: Remind your fans to like and share your posts.
• 21 Creative Ways To Increase Your Facebook Fanbase
  From Social Media Examiner: Mari Smith provides a wide range of innovative ideas for increasing the number of fans/likes for your Facebook page from “making a compelling welcome video” to “getting fans to tag photos” to “in-store displays” and more.
• To Like or Not to Like Facebook Pages: Fandom is Old News
  From AriWriter: Ari Herzog provides a nice overview of the impact of Facebook changing to a “like” button from “become a fan” button.
• 5 Ways to Promote Your Facebook Fan Page
  From Social Media Examiner: Naomi Trower provides 5 terrific ways to grow your Facebook fans from “inviting people from your facebook friend lists” to “finding people with Facebook search” and more.
• 13 Ways to Move Your Facebook Fans to Action
  From Social Media Examiner: Mari Smith offers up great ideas for increasing engagement with your Facebook fans through comments, wall posts, @tags and more.
• How to Better Engage Facebook Fan Page ‘Fans’ | Social Media Examiner
  From Social Media Examiner: How to use to get your Facebook fans more engaged by sharing enticing content (how often and when to post, what to post, etc.) and inciting comments.
• How to Create a Facebook Fan Page Editorial Guide
  From Social Media Examiner: One reason many Facebook pages don’t generate engagement is lack of purpose and poor planning. Here Amy Porterfield provides a good reference guide to creating an editorial guide that will help your define your purpose and develop an editorial process/plan.
• 4 Easy Steps To Promote Your Business On Facebook
  From Make Use Of: Basic steps in creating a facebook page and advice on how to promote the page.
• 4 Easy Ways to Engage Your Facebook Fans
  From Mashable: Great advice and examples from Leyl Master Black on techniques that increase Facebook fan engagement from “asking for people’s opinions” to “testing their knowledge” to “pairing promotion with content” to “thanking your fans.”
• 5 Elements of a Successful Facebook Fan Page
  From Mashable: Rundown on the 5 things that contribute to an effective Facebook Fan page from “networking with other platforms” to “creating a resources” to “creating contests that encourage participation.”
• 11 Ways to Promote Your Facebook Page Outside Facebook
  From John Haydon: Great ideas for reaching beyond Facebook to promote your page – including using email, blogging about your page, tweeting about it and more.
• How To Get More Traffic From Facebook From John Haydon: Even more strategies and tactics from John that you can use to create more traffic to your blog or website from your Facebook Page
• 4 Proven Steps to Facebook Page Success
  From Social Media Examiner: Amy Porterfield provides 4 ways to take your Facebook page to the next level and ensure success: 1. Creating a Compelling vision 2. Smart branding 3. Strategic Inbound Marketing and 4. Real Time Engagement

Case Studies and Best Practices

• 5 Fantastic Facebook Fan Page Ideas to Learn From
  From American Express Open Forum: Advice and case study examples to make your Facebook pages more engaging. Examples discussed include the Baby Gap tab of the The Gap page, Home Depot’s DIY Gifts application, Dell’s Design studio. Walgreen’s landing page, and more.
• 3 Ways to Drive Corporate Facebook Success
  From Hubspot: Three case studies that illustrate that the key to successful Facebook pages lies in involving fans in creative and personable ways.
• Facebook Fan Page Best Practices
  From The Buzz Bin: Geoff Livingston outlines some best practices for Facebook pages from “not splitting the conversation stream between your organization and fans” to “commenting on fan posts” to “Paying attention to statistics” to “making your fans feel special” and more.
• The 8 Success Criteria For Facebook Page Marketing
  From the Altimeter Group: Summary of research with 34 vendors, agencies, and experts that yielded 8 success criteria for Facebook page marketing and then tested the maturity of 30 top brands across six industries against these criteria. Criteria included setting community expectations, providing cohesive branding, being up to date, live authenticity, participating in dialog, enabling peer-to-peer interactions, fostering advocacy, and soliciting a call to action.
• 8 Different Facebook Landing Tabs Used By Businesses On Facebook
  From Social Media Examiner: Cindy King provides eight different ways businesses are using landing tabs in Facebook successfully – from “asking visitors to like your page” to “current events’ and more.
• 5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement
  From ProBlogger: Darren Rowse details 5 ways he is using Facebook to promote his blog from “asking questions” to “promoting specific Facebook status updates via Twitter and newsletters” to “involving readers in shaping their website/blog content” to “relevant promotions” to “utilizing a ‘welcome’ landing page tab.”

B2B Facebook Pages

• A Visual Guide to B2B Facebook Pages.
  From Hubspot: Nice PDF with tips on creating B2B Facebook pages along with 15 mini-case study examples of good Facebook B2B pages.
• 4 Tips for B2B Marketing on Facebook
  From Mashable: Leyl Master Black present 4 excellent tips for B2B marketers to use their Facebook presence – from “beoming an industry resource” to ” engaging your customers and making them part of your marketing efforts” to “expanding beyond your wall by adding applications” to “lightening up.”

Facebook Metrics

• How to Add Google Analytics to Your Facebook Fan Page
  From Social Media Examiner: An important part of making your Facebook page effective is understanding how it is currently performing – from visitor stats to traffic sources to keywords searches and more. In this article Mariam John provides instructions on how to set up Google Analytics tracker on your Facebook fan page.
• 3 Ways to Use Facebook Insights to Your Advantage
  From Social Media Examiner: Post includes info on sending messages to subsets of fans, Facebook advertising and more.

Other Interactive Insights Group Resources You May Find Helpful

Here’s a list of our most popular posts in 2009, most of them Superlists – so in essence this is our Superlist of Superlists!

From tips on influencing bloggers….to advice on searching the social web…. to how-to use Delicious, Facebook and LinkedIn….to a guide for building your social media network…to our ultra popular Social Media Case Studies and Social Media Metrics Superlists….here they are…in one handy place….Happy New Year!

• Superlist of What NOT To Do In Social Media
  Superlist collection of articles/blog posts on what not to do with social media. Mistakes, failure, bloopers to avoid.
• Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media
  Comprehensive collection of 22 lists, databases and resources of social media/web 2.0 case studies and examples.
• How-To: Influence Influencers- Bloggers, Tweeters & Others
  Collection of resources, tips and advice that can help you identify influential bloggers and other social media users and develop strategies to engage your targeted influencers in ways that will help you achieve your objectives.
• HOW-TO: Write Effectively for Twitter and the Social Web
  Collection of articles with advice on writing for Twitter and the social web. Organized into the following topics – general online writing principles, writing strong headlines, writing for Twitter, and writing for search engines.
• Facebook for Business SuperGuide
  Comprehensive collection of resources, tips and advice on how to use Facebook for business purposes including topics such as Facebook groups, pages, events, causes, Facebook for non-profits, tools, and statistics.
• Ultimate Guide to Delicious Social Bookmarking
  Comprehensive collection of tutorials, advice, resources, tips and tools to help you use Delicious to enhance your marketing, research and other business objectives. There’s a special section just for marketers.
• LinkedIn SuperGuide -Tutorials, Tips and Tools
  Comprehensive guide to a range of tutorials/how-to’s, tips, advice and tools to help you become a LinkedIn power user.
• How-To: Build & Manage Your Brand Identity with Social Media
  Comprehensive collection of tools, resources, and advice for building and managing your personal or company brand identity.
• How-To: Search the Social Web – Ultimate Toolkit
  Comprehensive guide to a wide range of resources, websites, services and advice that will help you find, filter, and monitor the information you need more effectively.
• How-To: Create a Unique Twitter Background
  Collection of how-to articles, advice, resources and tools to help you create a unique background for your Twitter Profile.
• How To Boost Your Social Media Productivity – A Guide For Busy People
  Comprehensive list of articles with great advice, tips and tools to help you be more productive and efficient when using social media. Also some posts that offer up general online productivity insights.
• Ultimate How-To: Grow Your Social Media Network
  Extensive roundup of tools, resources and great advice to help you grow your network.
• Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
  Collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI. You’ll also find a handful of key social media statistics resources to put in your toolkit.
• HOW TO Sell Social Media to Cynics, Skeptics & Luddites – Tips, Resources & Advice
  Arsenal of articles with solid advice, data, and tips to help you make the case for social media in your organization or with a client.

My favorite social media tool is social bookmarking service Delicious.  I’ve always been an avid researcher and Delicious allows me to discover, save, organize and share information that I find online like no other service.  It’s the engine of many of the blog posts I put together.

Delicious is an especially good tool for marketers. Not only are is it an excellent tool for research and data mining, but it can also be a great vehicle for driving website traffic- articles that make it to the popular page(s) of Delicious can deliver large amounts of traffic to a website.

The bookmarking feature of Delicious when compared to social news sites such as Digg and Stumbleupon can also lead to a steadier flow of traffic and repeat traffic over time as people return to pages they have bookmarked on Delicious.

In this post, I’ve pulled together a very comprehensive collection of tutorials, advice, resources, tips and tools to help you use Delicious to enhance your marketing, research and other business objectives.  There’s a special section just for marketers.

You can visit my Delicious account and join my network on Delicious to tap into my social bookmarking activity. If you like this post, be sure to bookmark it on Delicious!

Basic Tutorials and Introductions

For a very basic introduction to social bookmarking, visit our post: Essential Social Media Tools: Social News & Bookmarking.

• Six Reasons to Use Del.icio.us
  From PR Perspective: Quick rundown on the benefits of using Delicious.
• What is Del.icio.us?
  From Clickable Culture: Quick Primer explaining what Delicious is and how it works.
• » Us.ef.ull: Beginners Guide to Delicious
  From Beelerspace: Introductory Guide with simple steps to follow.
• How to Use Del.icio.us
  From Ogilvy Public Relations: Overview that provides basic instructions for using Delicious
• Simply Del.icio.us Online Social Bookmarking, or: Tagging for Teaching
  From David Muir: Comprehensive tutorial on using Delicious.
• Teacher Tube Videos
  • Using Del.icio.us
  • Creating a Del.icio.us Account
  • Using del.icio.us (same title but different from above video)

Key Site Features and Anatomy

• Importing Your Browser Bookmarks into Delicious
  If you have bookmarks stored in your browser, you can use this tool to transfer a copy of them into Delicious. Then, you’ll be able to access those bookmarks from any computer connected to the internet and share them with your friends and other people.
• Saving Bookmarks with Bookmarklets on Delicious
  A quick tool for putting a button on your browser’s Toolbar, bookmarklets offer an easy way to post and view your bookmarks on Delicious. Available for Firefox, Safari, and Internet Explorer 6 and 7, Chrome and Opera.  There are also more extensive browser Add-ons – the Internet Explorer Add-On and the Firefox Add-On that can be downloaded to enable quick and easy bookmarking.
• Searching on Delicious
  Official help section on Delicious with overview of how to search for information on the site including advanced search options and the ability to search your network’s bookmarks.
• Finding Popular Bookmarks on Delicious
  Real time rundown of the most popular bookmarks on Delicious. You can also search for the most popular bookmarks by tags listed in the right column of this page.
• Using Delicious Tags to Organize and Find Information
  Tags are one-word descriptors that you can assign to your bookmarks on Delicious to help you organize and remember them. This help page provides a simple overview of the tagging feature and explains how to add tags, view tags, bundle tags and more.
• Using the Delicious Network, Subscriptions and In-Box Functions
  Delicious help section that explains how to use the Network and subscriptions function in Delicious. What’s your network, how to add and remove people to your network., what are subscriptions and more.
• Delicious RSS Feeds
  For most pages within Delicious, there are associated RSS feeds for bookmarks that you can use in news readers, blogs, or your own third-party applications. This is a powerful feature that allows you to get RSS feeds for specific tags, specific users, and specific tags from specific users.
• Looking up URLs on Delicious
  Lets you type in a url and see what people have saved from that URL
• Creative Commons on Delicious
  Put a Creative Commons or public domain license on your bookmark’s RSS feeds.
• Delicious to go
  Information about mobile version of Delicious.
• Delicious Blog – Get Tips and Resources
  Official blog of Delicious with tips and resources to enhance your usage of the service. You can sign up for the RSS feed.

Specifically for Marketers

• Keys to Developing Bookmarkable Content
  From Traffikd: Advice on creating content that will be bookmarked, particularly on Delicious.
• Tagging: Keeping Tabs On The Net
  From Business Week: A little old but still a useful (and brief) article on how some businesses have used Delicious and it’s tagging feature to their advantage.
• Introducing Delicious Tag Mining for Brand Research:
  From Ignite Social Media: A nice example of how to use delicious tags to conduct brand research.
• 3 Tips for Marketing More Effectively With Del.icio.us | Traffikd
  From Taffickd: For marketer using Delicious for traffic, inbound links and exposure, here are 3 specific tips for increasing the effectiveness of your efforts.
• Marketers Guide to Del.icio.us
  From Traffikd: Advice on using Delicious for traffic, links, and exposure.
• How to Get Targeted Traffic Using Delicious
  From Mark Flavin’s Internet Marketing Blog: 2 part video series that will show you how to set up a Del.Icio.Us account & how to use Del.Icio.Us to drive targeted traffic to your website or blog. Enjoy!
• 10 Tips for Making Your Blog Posts More del.icio.us
  From Vandelay Website Design: Steps to take to encourage users to save and share your articles on the social bookmarking site Delicious in order to drive website traffic – including how you craft the content itself.
• Four Effective Ways to Get Listed on the del.icio.us Popular Pages
  From DoshDosh: The aim of this article is to examine how you can get your content listed as popular items in del.icio.us, which will ultimately send a massive amount of visitors to your blog.
• Purpose-Built del.icio.us Pages Explained
  From Social Media Power: How you can use purpose-built delicious pages to enhance your online business goals.
• Using del.icio.us for Thought Leadership
  From PR Squared: Advice on using Delicious for marketing and PR purposes. Includes the idea of “purpose-built” delicious pages which can be leveraged for content on your blog.
• Using Delicious for Marketing Research
  From Web Strategy by Jeremiah: Advice on using Delicious for market research such as finding out how people think about things and helping to develop search marketing strategies.
• How to Analyze your Site with Del.icio.us
  From Ann Smarty: Social bookmarking is not only a nice way to get more traffic and links. It’s also an effective method to explore what people think about your site by tracking your content popularity.
• How To Track When Delicious Users Bookmark Your Site
  From Webmonkey: Instructions for keeping track of how many Delicious users bookmark your site and what type of tags they use.
• Del.icio.us: An Underrated Link Building Tool
  From Vandelay Design Blog: Discussion of why and how Delicious can be a powerful tool for driving traffic and building links to your website or blog.

Advice and Tips

• The Several Habits of Wildly Successful del.icio.us Users
  From Slacker Manager: Helpful advice for making the most of Delicious.
• How To Use Del.icio.us To Take Over the World
  From Mike Stopforth: Good article on how to use the people or networking component of Delicious to get the most out of the service.
• Practical 101s: Social Bookmarking With Delicious
  From davefleet.com: Great introduction and advice on using the Delicious social bookmarking site. Also from Dave, read 6 Ways To Make Life Easier With Del.icio.us.
• Become a Del.icio.us Power User
  From Web Worker Daily: Very tips to make the most of the social bookmarking application.
• Using Tags Effectively in Del.icio.us
  From Technorants: Guidelines on how to use the Delicious tagging feature most effectively.
• Delicious Search Tips From Lifehack: The power of del.icio.us comes in the form of it’s social component. Via the Delicious community, you can find some of the best resources on the Internet minus the junk. It also gives you a way to save and organize the information you find. Many people aren’t aware of the service’s full range of features and valuable add-ons. This article reviews 10 ways that you can use del.icio.us to its full potential
• How to be More Productive and Organize Your Delicious Bookmarks
  From The Blog Herald: Five easy steps to getting yourself organized online from Organizing your Delicious bookmarks to unsubscribing from unnecessary emails.
• 15 Things I Learned from Delicious
  From Micro Persuasion: Steve Rubel shares some nifty tips for data mining on Delicous including a nifty bookmarklet that lets you see the bookmarks for the url of any page you’re viewing in your browser.
• Be Careful What You Save – Delicious Tips
  From Dave Fleet: Advice on sharing (and not sharing) when saving articles to Delicious.
• Delicious Hack: How to send messages via Delicious
  From Marketallica: Innovative method for using Delicious to send messages to people you want to connect to.
• 10 Interesting People You Should Have In Your Delicious Network
  From MMMeega: As it states, a list of interesting people to add to your Delicious network.
• Networking with Del.icio.us
  Nice screencast from educator Liz Davis that demonstrates the power of connecting with other people through the Delicious networking function. Useful even for even non-educators.
• Tagging Strategies For Successful Social Bookmarking
  From Social Media Explorer: Tips on how to use tagging more effectively with social bookmarking service Delicious.
• 8 Tips for Better del.icio.us Bookmarking
  From Web Worker Daily: Advice to help you be a better bookmarker with del.icio.us.
• Tag your way to del.icio.us domination | Social Signal
• How to Use del.icio.us Like a Pro
  From Mahalo.com: Comprehensive guide to using social bookmarking site Delicious.
• What are Purpose-Built del.icio.us Pages, and How are They Used?
  From Social Media Power: Introduces the concept of purpose-built Delicious page and talks about how you can integrate them into your social media content and marketing strategies.
• How to Get More Bookmarks and Better Links
  From Chris Garrett: Excellent advice on getting more people to bookmark your articles.

Tools

• Official Delicious Tools
  • Delicious Bookmarking, Badges and other Tools
    Bookmarking buttons and add-ons for your browser or website- Browser buttons for saving bookmarks, tools to add your bookmarks and tags to your website or blog, Delicious badges for your blog or website.
  • Facebook Application on Delicious
    Add the Delicious application to your Facebook account and publish information about your bookmarks to your Facebook profile.
  • Tagometer on Delicious
    With our JSON powered Tagometer Badge, you can add some flair to your site. With this badge, it’s easy to show both tags and number of saves, so it’s easy to show visitors how interesting you are.
  • Tagrolls on Delicious
    Tagrolls are a way for you to display your Delicious tags as part of your website. First play with the settings below then simply insert this HTML code into the hypertext of your page:
  • Network Badges on Delicious
    Network Badges allow you to display details about your Delicious network as part of your website. First play with the settings. Then simply insert the HTML code you’re given into the hypertext of your page.
  • Linkrolls on Delicious
    Linkrolls are a way for you to have your latest Delicious bookmarks displayed as part of your website. First play with the settings below then simply insert this HTML code into the hypertext of your page:
• Absolutely Delicious Tools Collection From Quick Online Tips: Regularly updated list of the best Delicious tools and services on the web (includes 3rd party tools beyond the official tools that Delicious offers).
• Third Party Tools on Delicious
  List of third party tools for Delicious provided by Delicious itself.
• Delicious Toolbox: 80+ Updated Tools and Resources
  From Mashable: Here are over 80 tools for everything from your mobile device to your blog, and more, that can help you view your bookmarks in new and unique ways, backup your bookmarks in a secure location, take your bookmarks with you on the go, blog about your most recent saves, and then some.
• How to Organize Your Web With Delicious – The Essential Toolbox
  From Makeuseof.com: Discussion of a set of tools that can help you be more productive by making the most of Delicious bookmarks.
• Five Great Delicious Hacks, in Five Minutes, for Delicious’s 5th Birthday – ReadWriteWeb
  How-to video reviewing five of ways to use the Firefox plug-in Greasemonkey and associated userscripts to radically change your Delicious experience. With just a handful of clicks you can integrate Delicious into sites like Google Reader and Digg, you can sort and view Delicious in brand new ways, and make a number of other changes.  For more on the Greasemonkey extention and users scripts see: How to Start Using Greasemonkey in Under 5 Minutes from ReadWriteWeb.
• 15 Useful Greasemonkey Scripts for Del.icio.us Users
  From Killer Techtips: This is a list of about 15 Greasemonkey scripts for Del.icio.us. Some of these add functional enhancements. Others add interface enhancements and some others integrate other services like Ma.gnolia with Del.icio.us. Requires the Firefox browser and the Greasemonkey extension.
• Specific 3rd Party Tools of Note:
  • Popacular – popular delicious bookmarks
    A list of the most popular bookmarks from delicious.com
  • Tweecious Converts Twitter Links to Delicious Bookmarks
    From ReadWriteWeb: Review of Tweecious, a new Firefox plugin that automates the conversion of Twitter links to Delicious bookmarks.
  • del.icio.us tag cleaner
    This is a tool for removing unnecessary tags from your del.icio.us bookmarks.
  • delizzy – del.icio.us Bookmarks Search Engine
    Del.icio.us is a great service, but when you search through your bookmarks, you are only searching through tags, titles and descriptions, not the page content. del.izzy lets you search through all content, including title, description and page content, for all your bookmarks.
  • del.icio.us tag search
    A form allows you to look up del.icio.us links that are tagged with one or more subjects.
  • Fresh Delicious
    Free downloadable tool checks your delicious bookmarks for broken and outdated links
  • WordPress Plugin for Delicious Posting
    WordPress Plugin that allows you to post your Delicious bookmarks to your blog with customization features.
  • deliGoo – Delicious Search Engine
    deliGoo is an extension for Firefox (2.0+) and Internet Explorer (6.0+), which is built into your browser in the form of an additional button on the tools’ panel. deliGoo searches on the sites, indicated in your del.icio.us bookmarks. With its help you can find the necessary page according to any phrase or word, which it contains. And one more thing – deliGoo can create on your demand custom search engines on any del.icio.us tag.
  • similicio.us – find similar sites
    Type in a url for a website or article that you like and this site will find other websites you might like based on people’s tags/bookmarks on del.icio.us.
  • Bookmark suggestions from inSuggest
    Enter a Delicious user name and get recommendations for simliar bookmarks.

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It’s a brand new year! Want to get more social media savvy in 2009?

It’s easy to get lost and confused with the ever-changing stream of information and advice about social media.  I’m a big collector and bookmarker of social media and web strategy articles.  Here I’ve tried to pull together the best advice and tips I’ve found from from the past year or so from credible experts in social media -  high-quality articles from well-regarded blogs like chrisbrogan.com, Mashable.com, ReadWriteWeb.com, DoshDosh.com, Problogger.net, MarketingProfs.com, Copyblogger.com, Webstrategist.com and from a few other less-known but excellent blogs.

I’ve organized the selected articles into key categories such as General Social Media Strategy, Blogs, Twitter, Social News and Bookmarketing, Traffic Driving & Link Building, etc.

If you’re still struggling with the basics, check out our Social Media Beginner’s Guide or see what others are doing by reading our Social Media Case Studies Superlist.

Are there any areas of social media you’re still struggling to get a handle on?  If so, let me know in the comments section of this article below.  Perhaps I’ve got some answers in my stash of bookmarked articles.

If You Read This, Please Tweet This To Your Followers (just copy and paste the following into your Twitter bar): 100+ Resources to Boost Your Social Media Savvy in 2009 http://tinyurl.com/8kqnjg

1.   Social Media Strategy and Planning

• Social Media Starter Pack
  From Chris Brogan: Advice on the most important social media tools you’ll want to use when getting started in social media.
• 50 Ways to use Social Media, listed by Objective
  From Forrester Analyst Jeremiah Owyang: 50 ways marketers can use social media to improve their marketing segmented into Forrester’s 5 social computing objectives (e.g. Listening, Talking, energizing, supporting and embracing).
• 35 Tips for getting started with social media
  From Mike Fruchter’s blog- My Thoughts On Social Media: Useful steps and advice for those just getting started with social media.
• 40 Key Elements to Getting Started In Social Media
  From Louis Gray: Social media is more than just the tools, it is about the human element. This post touches upon 40 key elements to aid your success.
• Social Media Marketing – Who, What, When, Where, Why and How?
  From Louis Gray: Another great getting-started post from Louis….if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions.
• The Essential Guide to Social Media
  From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing.
• Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market
  From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience.
• 10 Secrets of the Best Social Media Users
  From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.
• Starting a Social Media Strategy | chrisbrogan.com
  From Chris Brogan: Solid advice and ideas on things to consider when starting to plan your social media strategy.
• Best Practices in Social Media
  From the Society for New Communications Research: 6 Best Practices Tip Sheets for: Developing a Social Media Policy , Corporate Blogging, Co-creation, Blogger Relations, Online Press Releases and Using Social Networks
• Social Media Strategy- The Planning Stage
  From Chris Brogan: Good list of elements to consider when building a social media strategy for your organization
• Five Ways to Use Social Media to Reach People Who Don’t Use Social Media – ReadWriteWeb
  From ReadWriteWeb blog: Great advice on five strategies for using social media to reach people who don’t use social media along with a list of specific tools you can use to do it.
• How To Identify & Target The Right Niche Social Media Sites
  From Search Engine Land: How to identify these sites and make sure that you won’t just be wasting your time.
• Superlist of What Not To Do In Social Meda
  From our own collection of casestudies and articles about what not to do in social media- mistakes, blunders, failures, etc. .
• Comparing Six Ways to Identify Top Blogs in Any Niche
  From ReadWriteWeb: A comparison of the pros and cons of six different services to identify top blogs for your business.
• The Top Ten Reasons for Building an Online Community in 2009
  From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. Here’s the Top 10 reasons why.
• How Do You Build An Online Community?
  From Feverbee: Fantastically rich post on getting an online community up and running successfully with hyperlinks to detailed information.
• 50 Ways Marketers Can use Social Media to Improve Their Marketing
  From Chris Brogan: List of 50 solid ideas of ways companies can use social media to enhance their marketing and PR efforts
• 10 Ways to Spy on Your Competitors
  From Sitepoint: How to Use the Internet and tools like Twitter, Blogs and Bookmarks to spy on Your Competitors
• 25 Ways to Build Your Community
  From Chris Brogan: 25 solid suggestions for building your blog and community.
• Comparing Six Ways to Identify Top Blogs in Any Niche
  From ReadWriteWeb: How then can you identify the top blogs in a particular niche field? There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. Here’s a comparison of the pros and cons of six different options that are fast and free.
• 18 Ways To Engage Users Online (A Guide for Community Managers)
  From Angela Connor: A Free PDF ebook with advice on how to get people to engage and interact with your community.
• Social Media Marketing Tactics By Site
  From SEOmoz: Review of the benefits and drawbacks of 30 of the top social media sites
• Social Media Strategy – Aligning Goals and Measurements
  From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies.
• The Social 7
  An informative (and fun!) weekly video newscast/conversation that covers the week’s top 7 stories in social media marketing from Nick Mendoza, Alex Miller and Andrea Nowack.
• Secret Underground Guide to Using Social Media for Organizations
  From Colin McKay of Canuckflack.com: A free PDF guide for exploring the world of social media and building support for social media in a large organization.
• How to: Build a Social Media Cheat Sheet for Any Topic
  From ReadWriteWeb: Step-by-step instructions, with screen shots, for a process to get up to speed on the social media activity in your field or market as fast as you can.

2.   Blogs

• A Guide to Breaking Into the Technorati Top 100
  From Skelliewag: Advice regarding what is required to break into Technorati’s Top 100 most linked-to blogs in the world.
• Twenty Usability Tips for Your Blog — Condensed from Dozens of Bloggers’ Experiences
  From I’d Rather Be Writing – Tom Johnson: 20 worthwhile priniciples to consider based on lessons learned posts by bloggers.
• Killer Flagship Content: How to Create and Promote Truly Compelling Blog Resources
  From Chris Garret’s blog chrisg.com: Download this free PDF e-book that introduces the concept of Flagship Content and provides all the information you need to create, package and promote compelling resources that attract more attention to your blog
• Blogging Tips for Beginners
  From ProBlogger: Links to a series of blog tips written with blogging for beginners (and ‘Pre’ Bloggers) in mind. It unpacks the basics of blogging and a lot of the decisions and strategies that you’ll want to consider when setting up and starting a blog.
• Test your Website: A 57-Point Checklist for Maximum Usability
  From Virtual Hosting Blog: So you’ve got a website (or blog), but do you know whether it’s usable or not? The answer to this question can make the difference between a successful site and one that’s just ignored. Go through this checklist to make sure your site is up to snuff.
• 69 Questions to Ask to Review Your Blog
  From Problogger: List of questions your should ask yourself about your blog’s performance over the past to capitalize upon and build upon lessons learned.
• 40 Ways to Deliver Killer Blog Content
  From Chris Brogan: Advice for producing compelling content for your blog.
• Ten Elements Every Company Blog Should Have
  From Marketing Profs Daily Fix Blog: essential elements that you should incorporate into your company’s blog
• How Bloggers Should Inspire Retweets
  From Web Strategy by Jeremiah: A piece of simple advice that every blogger should follow.
• 10 Mistakes That Could Be Killing Your Blog
  From Write to Done: Overview of some common mistakes many blogs make that turn off new readers (and even regular readers oftentimes) … mistakes that could be killing your blog.
• 27 Blogging Secrets to Power Your Community
  From Chris Brogan: A solid list of 27 things you should do to boost the performance of your blog and community – Starter Moves, Technical Stuff and More
• 10 Rules for Corporate Blogs and Wikis
  From Marketing Profs: 10 rules for using blogs and wikis to achieve your branding goals
• 31 Days to Building a Better Blog
  From Problogger: Month long series of posts designed to walk you through 31 tasks that you can do to make your blog better
• How to Create a Successful Business Blog: 9 Steps to Implementing
  From MarketingProfs: Nine tips for implementing and launching a blog
• HOW TO: Get the Most Out of Technorati
  From Mashable: Technorati with its search engine, tags, feeds and rankings has become the go-to source for all things blog. The site has undergone several makeovers over the years with the most recent changes drastically simplifying the design with more of a focus on search. But all the basic functionality still exists in addition to numerous other new tools to scour the web and advance your position in the blogosphere. Whether you’re new to the service, or quite familiar with it, here’s a guide to getting the most out of Technorati.
• 16 Effective Strategies to Expand Your Blog’s Reach
  From DoshDosh: Solid strategies for those wanting to expand the reach of their blog.
• 50 Ways to Take Your Blog to the Next Level
  From Chris Brogan: Good ideas for those who want to focus on improving their current blog.

3.   Twitter

• Twitter for Business Reading List
  From Pistachio: Excellent selection of articles covering toipcs you need to know about Twitter for your business.
• How Companies Use Twitter to Bolster Their Brands
  From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.
• Building an Effective Business Profile on Twitter
  From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. In the same way that running a corporate or business blog is different from running a personal blog, running a corporate or business twitter profile is different from running a personal twitter profile.
• Twitter Handbook
  From Deb Micek and Warren Whitlock: Get this free PDF e-book, a comprehensive introduction and overview on Twitter and how you can use it to improve the way you do business and market online.
• Developing Your Twitter Muscles
  From Twitip: A few easy ways to bulk up your Twitter presence that don’t require much, if any, heavy lifting.
• Your Brand’s Checklist for Twitter
  From A New Marketing: A few things that every brand can do to enhance their Twitter account and make sure that they reach their goals with the program
• How to Use Twitter to Grow Your Business
  From Copyblogger: Article reveals how bestselling authors and business professionals use Twitter to grow their business and offers advice on how you can use Twitter to achieve your goals.
• Why Brands ABSOLUTELY DO Belong on Twitter
  From Mashable: Article discussing the benefits and value of brands using Twitter.
• Use Twitter for your Business the Right Way
  From Twitip: Some tips to rub your Twitter followers the right way. Soon you’ll find out how loyal and supportive these people can be if only you took the time to get to know them.
• Defining Twitter Goals: A Tip for Successful Use of Twitter
  From Twitip: Useful advice and thoughts on setting specific goals for your use of Twitter.
• 10 Easy Steps for Twitter Beginners
  From Twitip: Not sure where to begin with Twitter? This article provides simple step by step advice to become Twitter savvy.
• Practical 101s: Tips For New Twitter Users
  From Dave Fleet: 8 suggestions for how to get the most out of Twitter.
• HOW TO: Win Friends and Twinfluence People
  From Mashable: 10 tips on winning friends and twinfluencing people using for those still somewhat new to the service.
• Develop a Twitter Landing Page
  From Problogger: A twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile. Advice on why and how to develop one.
• Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits
  From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.
• A Minimalist’s Guide to Using Twitter Simply, Productively, and Funly
  From Zen Habits: Advice regarding different ways you can use Twitter without spending too much time doing it.
• HOW TO: Build Community on Twitter
  From Mashable: 10 tips for using Twitter to grow a community which benefits you (and your audience)
• 10 Traits of Highly Effective Twitter Users
  From Twitip: Some habits of effective Twitter users that beginners can use to help expand their network.
• FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter
  From Mashable: List compiled by a Twitter “power user” regarding the major reasons why he will or will not return a Twitter follower’s follow when it happens.

4.   Social Media News and Bookmarking

• How to Play the Odds Game and Win With Digg
  From Skelliewag: Advice on how you can give your content the best possible chance of making it to the front page of social bookmarking site Digg.
• Practical 101s: Social Bookmarking With Delicious
  From Dave Fleet: Great introduction and advice on using the Delicious social bookmarking site.
• 6 Ways To Make Life Easier With Del.icio.us
  From Dave Fleet: More great advice on using the social bookmarking site Delicious more effectively
• How to Use StumbleUpon Like a Pro
  From Mahalo: Comprehensive guide to using social bookmarking site StumbleUpon.
• How to Use Digg Like a Pro
  From Mahalo: Comprehensive guide to using social bookmarking site Digg.
• HOW TO: Get the Most Out of Digg
  From Mashable: A quick guide for users of all levels to help you get the most out of Digg.
• How to Use del.icio.us Like a Pro
  From Mahalo: Comprehensive guide to using social bookmarking site Delicious.
• 10 Tips for Making Your Blog Posts More del.icio.us
  From Vandelay Website Design: Steps to take to make the most of social bookmarking site Delicious to drive website traffic.
• HOW TO: Get the Most Out of StumbleUpon
  From Mashable: A guide for users of all levels that will help you get the most out of StumbleUpon

5.   RSS

• Top 5 Reasons to Use RSS
  From MarketingProfs: Five key reasons for adopting RSS as part of your communications strategy
• 50 Simple Ways to Gain RSS Subscribers
  From Daily Blog Tips: Advice and ideas on increasing the number of RSS subscribers for your blog or website.
• HOW TO: Use Google Reader Like A Rockstar
  From Mashable: Quick how-to guide for using Google’s popular RSS reader- Google Reader.

6.   Other Social Media Tools

• How to Master Screencasts in Seven Steps
  From Mashable: Making screencasts (also known as “video tutorials”) is already easy, and becomes easier with better tools and broadband proliferation. This article provides practical tips and tricks on some best practices for making screencasts that are more effective.
• Podcast FAQ
  PodcastFAQ.com is a website committed to providing everything you need to know about podcasting. This site aims to contain the most up-to-date information for podcast creators, consumers and businesses. The content is intended to be easy to find, to the point, and without clutter.
• HOW TO: Create Online Video That Works
  From Mashable: Six steps to creating online video that works
• 15 Secrets of FriendFeed’s Power Users
  From Louis Gray: Fifteen ways that other users are making FriendFeed a more valuable tool for all of us.
• How Brands Will Use FriendFeed
  From Web Strategy by Jeremiah: Ideas on how Friendfeed can become a tool for brands to further their social media efforts.
• The Wiki Toolbox: 30+ Wiki Tools and Resources
  From Mashable: Wikis, sites that can be collaboratively edited, are among the most popular tools for groups working together online. We’ve rounded up 30 of the best sites and resources – most of them free or low priced.
• Tipsheet: CEO Guide to Wiki Etiquette
  From Business Week: Etiquette tips drawn from Wikipedia
• HOW TO: Get the Most Out of FriendFeed
  From Mashable: A few tips for both beginning and more advanced FriendFeed users that can help you make this service as useful as possible
• HOW TO: Save Time With Website Registration and Profiles
  From Mashable: Here are some simple steps that you can use to smooth the form-filling process, and each subsequent time you sign up for a site, think of the following as a handy checklist that ensures you’ve got everything ready

7.   Facebook

• 30+ Apps for Doing Business on Facebook
  From Mashable: Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business.
• The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base
  From Inside CRM: long list of 100 tools and tips for leveraging Facebook as a business tool.
• Facebook Group and Brand Pages Best Practices
  From Social Media Explorer: Review of best practices for organizations who want to create group and/or brand pages on Facebook.
• The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook
  From Inside Facebook: Review of different Facebook opportunities for marketers, advisers and application developers.
• How to Build an Impressive Social Networking Presence, Beginning with Facebook
  From Social Media Power: Advice on how to build your presence on social networking sites starting with Facebook.

8.   Driving Traffic and Building Links

• The Resource Linkbait – Using Lists to Build Authority, Traffic and Links to your Website.
  From DoshDosh: Advice on using resource pages and articles to get people to link to and visit your website.
• Using Competitor Analysis to Build Referral Traffic and Links
  From DoshDosh: Advice on how you can perform competitor analysis to help identify opportunities for building traffic and links to your own site.
• HOW TO: Boost Your Blog Traffic
  From Paul Stamatiou: Advice on generating traffic for your blog.
• 10 Effective Ways to Get More Blog Subscribers
  From Copyblogger: 10 specific strategies you can begin to implement today and start getting more blog subscribers right away.
• How To Promote Other People’s Content and Drive Traffic to Your Own Blog
  From Problogger: Interesting advice on how submitting other people’s posts to social media sites can actually end up driving traffic to your blog.
• Five Link Building Strategies That Work
  From Copyblogger: 5 effective ways to go about building links back to your website or blog.
• How to Influence Powerful Social Media Users for Traffic and Attention
  From DoshDosh: Advice for targeting and influencing those social media users – the mavens and connectors- who can help grow your traffic and brand.
• How to Set Up a Domino Effect of Traffic
  From Vandelay Website Design: Ideas about strategically using second tier social media sites or niche sites to drive website traffic.
• 27 Secrets to Linking Like a Master Networker
  From Personal PR: Here are 27 secrets to linking that will help you build lasting relationships, increase your Personal PR, expand your network, and increase your presence online.
• Social Media Daily
  From Michele MacPhearson: Register and receive a free PDF e-book with a step-by-step checklist and comprehensive advice on how to market your website with social media, social bookmarking, social networking and other Web2.0 vehicles
• Why No One Links to Your Best Posts (And What to Do About It)
  From Copyblogger: Advice on building a popular blog and getting people to link to it.

9.   Content and Writing

• Blogging Tips – Hundreds of Resources for Finding Content for Your Blog « Lorelle on WordPress
  From Lorelle on WordPress: A huge list of possible content resources for possible blog content
• How to Create Cornerstone Content That Google Loves
  From Copyblogger: 5-step strategy for developing cornerstone content and getting it to rank well.
• 5 Simple Ways to Open Your Blog Post With a Bang
  From Copyblogger: 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content.
• How Web Is Different from Print
  From Gerry McGovern: Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It’s an old question. How much did the quill shape our minds and worlds? We invented the printing press which then invented a new society, a new way of thinking.
• 40+ Topics for Corporate Bloggers
  From Mashable: Excellent resource with more than 40 topics for corporate bloggers to help provide that much needed inspiration

10.  Social Media and SEO

• Keyword Research for Bloggers: A Comprehensive Guide
  From Copyblogger: Keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. Here’s a comprehensive guide to doing keyword research well.
• Comprehensive Guide to Keyword Research, Selection & Organization
  From Search Engine Guide Blog: 12-part series of posts (later to be put into a single downloadable e-book) that will be our new comprehensive guide to keyword research. This series of posts isn’t so much about individual tactics and strategies as it is a start to finish guide on how to find, analyze, prioritize and organize your keywords. The goal is create a solid keyword foundation for your SEM campaigns, whether SEO or PPC, that will put you in a much stronger position for success and give you a significant advantage over your toughest competition.
• 15 Tips on Improving Search Engine Visibility
  From Louisgray.com: Advice on boosting your sites visibility in search engines.

11.  Social Media/Reputation Monitoring

• 12 Reputations Every Company Should Monitor Online
  From Marketing Pilgrim: Advice on the 12 pieces of information (e.g. Company name) that you should be tracking online.
• Five Tools I Use for Listening | chrisbrogan.com
  From Chris Brogan: Advice on five key tools to listening to conversations in social media venues that are relevant to your business.
• Top 10 Free Tools for Monitoring Your Brand’s Reputation
  From Mashable: Brand monitoring has become an essential task for any individual or corporation. This article outlines a process for montoring your brand online and a list of the top 10 free tools for doing this.
• Online Media Monitoring: 26 Free Social Media Tracking Tools
  From Marketing Pilgrim: Review of 26 freely available buzz monitoring tools

12.  Social Media Measurement and Analytics

• How to Measure Social Media ROI for Business – Mashable
  From Mashable: In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. This largely depends on the company’s social media objectives. Because these dramatically differ based on the organization, it’s impossible to agree upon standards. That doesn’t mean we can’t measure ROI at the company level, though. With that in mind, here are a few ways to consider measuring social media ROI for your business.
• 10 Free, Innovative Web Analytics Tools
  From ReadWriteWeb: When most people think of free web analytics, they immediately think of Google Analytics. But there are many other free, innovative statistic tools available on the web. These tools measure everything from user behavior, to search engine traffic, to real-time visitor tracking, and more. The following ten products may provide valuable data when analyzing your website traffic.
• Social Media Measurement- Metrics, Analysis, Growth, and Adoption
  From 123 Social Media: A handful of presentation that offer some different insights into to social media measurement and analysis.
• Tools and Metrics You Need to Measure and Monitor Social Media Success
  From Jacob Morgan on Social Media Today site: Good overview and discussion of of the key tools required to measure the success of your social media campaigns.