Interactive Insights Group

In our popular Facebook for Business Superguide we included a section on Facebook Groups and Pages. But, with Facebook’s new “like” feature and the growing popularity of Facebook Pages as a legitimate business tool, things have changed a bit. So we’ve gathered some additional and updated resources that will help you make your organization’s Facebook [...]

Trying to get a handle on how to measure the effectiveness of your social media programs?  Boss asking about the ROI of your social media campaigns? Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Not sure what variables to measure to determine the success or [...]

Recommended Reading This Week Here are our top picks for what’s buzzing on the web this week…. Free PR Advice – Comment on relevant blogs with something of value From Social Media Today: From Josh Morgan, how commenting on blogs if done correctly can be effective for your business… The Winnie the Pooh Guide to [...]