Interactive Insights Group

If your organization is participating in social media through blogs, Twitter and other social networks –and even if you’re not — it’s only a matter of time before someone rants, makes a negative comment or expresses criticism about some aspect of what you’ve said or done or stand for. Sometimes the comments demand a response.  [...]

In case you missed it, something remarkable has happened over the past several years.  Smart marketers using Social Media have been connecting directly with customers in extraordinary ways. But, while all the attention has focused on Social Media itself and its darling Superstar offspring like  Twitter, Facebook, and YouTube, there’s an unassuming but just as [...]