Interactive Insights Group

Pharma Marketing and Social Media consultant Steve Woodruff has put together an excellent streamlined guide for people just getting started in social networking.  It’s an easy-to-read and very accessible e-booklet – especially for people who don’t feel like they’re natural social networkers – and it’s free. Steve’s e-booklet is a perfect document to share with [...]

Can you relate to this? Really new to social media?  If so, these 6 steps will help you get a handle on the bare basics of Social Media and it’s related term Web 2.0. Step 1: Visit Wikipedia Go to Wikipedia and read the Wikipedia Definition of Social Media and Wikipedia definition of Web 2.0: [...]

Feeling Like a Social Media Wallflower? You’re not alone. You may have heard all the buzzwords – Facebook, Twitter, Delicious, etc. – and lots of your friends have blogs. But truly understanding the range of social media and how you can use these tools to help your company achieve its goals is another story entirely.  [...]